# Fantastical Helmet Ads This Campaign for Nutcase Helmets Depicts Cyclists Being Oddly Attacked By Riley von Niessen | Published 2016-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nutcase-helmets References: [adweek](http://www.adweek.com/adfreak/these-adorable-print-ads-nutcase-helmets-show-protective-headgear-through-time-174788) & [nutcasehelmets](http://nutcasehelmets.com/) To capture the attention of consumers, 'Nutcase Helmets' worked with agency 'The Community' and illustrator Juan Bakea to devise a series of print ads that playfully exaggerate the capability of its products. In order to do this, Juan Bakea reimagined the typical cyclist as a large-headed cartoon. Each wears protective gear, which range from heavy armor to vintage scuba gear. As they bike however, they're being attacked by an enormous animal, or in one case, a ninja with nunchucks. While one man travels, a fire-breathing dragon follows closely behind. In another, the cyclist continues to ride while a vicious lion clamps onto his head with its teeth. With these Nutcase Helmets ads, the brand shows how strong its products are -- telling consumers that they'll be kept safe while wearing them no matter what. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Playful Ads:** Exploring creative and humorous ways to engage consumers through print ads. - **Exaggerated Imagery:** Using exaggerated illustrations and visuals to grab attention and highlight product features. - **Product Safety Assurance:** Demonstrating the strength and reliability of the product to assure consumers of their safety while using it. ### Sectors Adopting This - **Advertising:** Utilizing creative approaches and illustrations to capture consumer attention and create engaging campaigns. - **Sports Equipment:** Incorporating safety features and innovative designs to enhance protection and comfort for athletes and sports enthusiasts. - **Outdoor Recreation:** Promoting products that provide safety and enjoyment for individuals participating in outdoor activities such as cycling. ## Related on Trend Hunter - [Customized 3D-Printed Bike Helmets](https://www.trendhunter.com/trends/kav-bike-helmets.md) - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [AI-Generated Motorbike Helmets](https://www.trendhunter.com/trends/coldstar-art.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [Oceanic Recycled Helmets](https://www.trendhunter.com/trends/shellmet-helmet.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md)