# Sporty Nut Protein Bars O12 Nutrition's Bars Have Names to Express the Strength of Plant Proteins By Laura McQuarrie | Published 2017-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nut-protein References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/o12-protein-bar.html) & [o12icecream](http://www.o12icecream.com/) While there are many nutrition bars that contain nut proteins, there are few that emphasize the strength of these plant-based nutrients quite like O12 Nutrition. 'Almond Slam,' 'Hazelnut Pump' and 'Peanut Burpee' are a trio of [low-calorie, sugar-free and vitamin-rich protein bars](https://www.trendhunter.com/trends/rxbar-high-protein) from O12 Nutrition that play up the link between nuts as a source of nutrition in relation to sports or working out. Consumers, whether they are athletic or not, are now looking for quick and easy protein snacks that can be eaten on the go. As well as expressly appealing to active individuals, others will enjoy the flavorful chocolate-covered snack bars as a source of [on-the-go nutrition](https://www.trendhunter.com/trends/fulfil-nutrition) and nourishment. O12 Nutrition also produces an all-natural [protein-rich ice cream](https://www.trendhunter.com/trends/ice-cream-protein-bars) that is suitable for vegetarian consumers. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Emphasizing Plant Proteins:** Opportunity to create nutrition bars that highlight the strength and benefits of plant-based proteins. - **Convenience in Protein Snacks:** Opportunity to develop quick and easy protein snacks for on-the-go consumption. - **Flavorful and Nutritious Options:** Opportunity to offer flavorful and chocolate-covered snack bars as a source of on-the-go nutrition. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity for the food and beverage industry to create protein bars and snacks that emphasize plant-based proteins and convenient consumption. - **Sports Nutrition:** Disruptive innovation opportunity for the sports nutrition industry to develop protein snacks that cater to the needs of athletes and active individuals. - **Ice Cream:** Disruptive innovation opportunity for the ice cream industry to offer protein-rich options that appeal to vegetarian consumers. ## Related on Trend Hunter - [Crispy Nut-Packed Protein Bars](https://www.trendhunter.com/trends/pip-nut-protein-bars.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Natural Ingredient Protein Bars](https://www.trendhunter.com/trends/pb2-performance-plant-protein-bars.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Athlete-Specific Protein Bars](https://www.trendhunter.com/trends/protein-bars1.md)