# Petitioning Nut Packaging Liberation Nuts Branding Asserts an Activist Flavor By Amelia Roblin | Published 2015-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nut-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/03/liberation-nuts-branding-packaging.html) & [designedbygoodpeople](http://designedbygoodpeople.com/) The contents of this [illustrated nut packaging](https://www.trendhunter.com/trends/betterforyou-snack) are produced and sold by people who really are nuts about fair trade. The product is owned by the farmers that grow the different varieties of [protein-rich legumes](https://www.trendhunter.com/trends/dried-fruits-and-nuts), maintaining a business plan that earns all parties the pay that they deserve for their work. Liberation Nuts are considered a quite personal product, given the mission behind their production and sale. To communicate this, the creative individuals from Designed By Good People came up with cute hand-drawn mascots to champion this social-minded brand. Picketing with placards, the [peanut and cashew characters](https://www.trendhunter.com/trends/kp-signature) stir up customer interest and engagement. By holding signs up in these label illustrations, the animated kernels deliver a clear message about the noble values of the UK-based food producer. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fair-trade Nut Products:** There is an opportunity for companies to produce and market fair-trade nut products using sustainable and ethical practices. - **Activist Branding:** Companies can use activist branding to engage customers and create a sense of personal connection with their products. - **Illustrated Packaging:** There is potential for companies to use hand-drawn illustrations on their packaging to add a unique and personal touch to their brand. ### Industries Being Reshaped - **Food Production:** Food production companies can implement fair-trade practices and use activist branding to create a unique selling proposition for their products. - **Packaging Design:** There is an opportunity for packaging design companies to create unique and personalized packaging concepts using hand-drawn illustrations. - **Fair-trade Certification:** Fair-trade certification organizations can partner with food producers to ensure ethical practices and promote fair-trade nut products to consumers. ## Related on Trend Hunter - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Skinless Gourmet Nut Snacks](https://www.trendhunter.com/trends/tuffnut.md) - [Flavored Artisanal Nut Snacks](https://www.trendhunter.com/trends/natures-garden-roasted-nuts.md) - [Gently Dehydrated Nut Snacks](https://www.trendhunter.com/trends/rich-nuts.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Globally Inspired Nut Snacks](https://www.trendhunter.com/trends/cashewbased-snacks.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md)