# Plant-Based Beverage Concentrates JOI Makes All-Natural, Preservative-Free Nut Milk Alternatives By Laura McQuarrie | Published 2019-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nut-milk-alternatives References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/09/joi-nutmilk.html) & [addjoi](https://addjoi.com/) Those who love [nut milk alternatives](https://www.trendhunter.com/trends/califia-farms-simple-organic) are often forced to choose between a store-bought option in a carton that's full of stabilizers, fillers and gums or making their own [plant-based beverage from scratch](https://www.trendhunter.com/trends/milk-depot-milk-maker), which can be both time-consuming and messy. [JOI](https://www.trendhunter.com/trends/hemp-milk-concentrate) offers a convenient third option with its nut-based concentrates, which are all-natural and made with "100% nut content" and "no junk." To use these concentrates, which are available in varieties like almond and cashew, a consumer only needs to add water to the product in a blender. In a matter of seconds, they'll have a smooth, ready-to-drink product that can be stirred into a variety of beverages or used as a substitute for milk in a variety of cooking and baking applications. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **All-natural Nut Milk Alternatives:** Disruptive innovation opportunity: Create new plant-based beverage concentrates using different nuts and flavors. - **Convenient Nut-based Concentrates:** Disruptive innovation opportunity: Develop pre-packaged, single-serving nut-based concentrates for on-the-go consumption. - **DIY Plant-based Beverage Solutions:** Disruptive innovation opportunity: Design DIY kits that allow consumers to make their own customizable plant-based beverage concentrates at home. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Introduce plant-based beverage concentrates to the mainstream market as a healthy, customizable and sustainable alternative to traditional dairy products. - **Health and Wellness:** Disruptive innovation opportunity: Collaborate with nut milk alternative brands to create personalized nut-based concentrate solutions for specific dietary needs, such as gluten-free, lactose-free, or low-sugar options. - **Kitchen Appliances:** Disruptive innovation opportunity: Develop specialized blenders or appliances designed specifically for easily and efficiently mixing nut-based concentrates with water. ## Related on Trend Hunter - [Hemp Milk Concentrates](https://www.trendhunter.com/trends/hemp-milk-concentrate.md) - [Nut Milk Pastes](https://www.trendhunter.com/trends/nut-milk-paste.md) - [Plant-Based Beverage Concentrates](https://www.trendhunter.com/trends/beverage-concentrate.md) - [Three-Ingredient Nut Milks](https://www.trendhunter.com/trends/simple-line.md) - [Push-Button Plant Milk Machines](https://www.trendhunter.com/trends/nutr.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [Chef-Crafted Plant Milks](https://www.trendhunter.com/trends/edenesque.md) - [Low-Ingredient Unsweetened Alt Milks](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened.md) - [Clean-Label Macadamia Milks](https://www.trendhunter.com/trends/mac-nut-kiki-milk.md)