# Non-Dairy Hazelnut Juices M+LKPLUS' 'Salted Honeycomb Hazelnut M+LK' is a Vegan-Friendly Nut Juice By Laura McQuarrie | Published 2018-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nut-juice References: [livekindly.co](https://www.livekindly.co/vegan-honey-hazelnut-milk-launches-in-uk/) & [mylkplus](https://mylkplus.com/shop/salted-honeycomb-hazelnut-pack-of-4) Apprentice 2018 finalist Camilla Ainsworth recently introduced a limited-edition, vegan-friendly Salted Honeycomb Hazelnut milk alternative through M+LKPLUS that's branded as a "no naughties nut juice." The limited-edition four-pack of "M+LK" boasts no dairy or refined sugar, yet comes [fortified with calcium](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk) and Vitamin D3. The "nut juice" is prepared with a base of filtered spring water, hazelnuts, rice flour, the natural extracts of carob, apple and grape, as well as a few other simple ingredients. Notably, the nut juice does not contain stabilizers or gums, as many comparable [non-dairy drinks and plant-based milk products](https://www.trendhunter.com/trends/pecan-milk) do. According to Ainsworth, she created M+LKPLUS to fulfill a personal need when she was diagnosed with dairy intolerance and was unsatisfied by the many unnatural, uninspiring [milk alternatives](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened) on the market and knew her stance would resonate with other Millennials. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Vegan-friendly Nut Juices:** Opportunity for developing innovative plant-based milk products without stabilizers or gums. - **Non-dairy Alternatives:** Opportunity for creating natural and inspiring milk alternatives that cater to individuals with lactose intolerance. - **Limited-edition Nut Juices:** Opportunity for introducing seasonal or limited-edition flavors of nut-based milk products. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to expand their product portfolio with vegan-friendly nut juices. - **Health and Wellness:** Opportunity for health and wellness brands to provide dairy-free alternatives that are fortified with essential nutrients. - **Millennial-targeted Products:** Opportunity for brands to cater to Millennials' preferences for natural, innovative, and sustainable food and beverage options. ## Related on Trend Hunter - [Chestnut-Based Milk Alternatives](https://www.trendhunter.com/trends/cuica.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [Luxury Plant-Based Barista Milks](https://www.trendhunter.com/trends/rude-health-barista.md) - [Vegan-Friendly Hazelnut Spreads](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot.md) - [Shelf Stable Milk Alternatives](https://www.trendhunter.com/trends/malk-organics.md) - [AI-Made Vegan Chocolate Milks](https://www.trendhunter.com/trends/notmilk-chocolate.md) - [Minimal-Ingredient Alt Milks](https://www.trendhunter.com/trends/malk-vanilla-almond.md) - [Premium Pistachio Drinks](https://www.trendhunter.com/trends/pistachio-drink.md)