# Simplified Nut Spreads Abby's Better Nut Butter Spreads Boast Just Five Ingredients or Less By Laura McQuarrie | Published 2017-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nut-butter-spreads References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/03/A-taste-of-Expo-West-2017/10.aspx?TipID=9) & [abbysbetter](https://abbysbetter.com/cart/coffee-almond/) At the same time consumers began to get more interested in [protein](https://www.trendhunter.com/trends/protein-peanut-butter), a plethora of nut butter spreads became extremely popular. Unfortunately, many of them to this day are still produced with fillers and oils, when only minimal ingredients are required to make these natural nut spreads. Abby Kircher is a 15-year-old homeschooled entrepreneur with an interest in food and health who took it upon herself to do better for consumers and created Abby's Better Nut Butter. Flavors include Date Pecan, Strawberry Cashew and Coffee Almond, all of which are made with five or fewer ingredients. Alongside [roasted nuts like almonds and cashews](https://www.trendhunter.com/trends/pip-and-nut-1), some of the whole, easy-to-pronounce foods that can be found in these healthy nut butter spreads from Abby's Better Nut Butter include honey, organic coconut oil and Himalayan sea salt. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 64% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Nut Products:** Opportunity to innovate for businesses that offer simplified and healthier nut spreads. - **Healthy Ingredient Trend:** Opportunity to disrupt the nut-spread market by emphasizing organic and natural ingredients. - **Alternative Nut Butters:** Opportunity to offer unique nut-butter flavors that cater to different tastes and dietary needs. ### Where This Applies - **Food Manufacturing:** Food manufacturers can innovate by producing simplified nut spreads with natural and organic ingredients. - **Health Food:** Health food stores can seize the trend towards healthier, nutrient-dense nut spreads that cater to a consumer base interested in protein and an active lifestyle. - **Online Food Retail:** Online food retailers can offer a more diverse selection of alternative nut butters to consumers looking for unique and healthy pantry staples. ## Related on Trend Hunter - [Three-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cravers.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Six-Ingredient Seed Butters](https://www.trendhunter.com/trends/mixed-up-seed-butter.md) - [Coconut-Based Spreads](https://www.trendhunter.com/trends/coconut-based-spread.md) - [Triple-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread.md) - [Better-for-You Hazelnut Spreads](https://www.trendhunter.com/trends/chocolate-hazelnut-spread.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Brain-Boosting Nut Spreads](https://www.trendhunter.com/trends/brain-boosting-peanut-spread.md)