# Nut Butter Protein Bars Oikos Pro Bars are Conveniently Packaged Refrigerated Snacks By Laura McQuarrie | Published 2020-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nut-butter-protein-bars References: [nosh](https://www.nosh.com/news/2020/gallery-chilled-snacking-innovations#pic-4) & [oikosyogurt](https://www.oikosyogurt.com/greek-yogurt-protein/understanding-protein/) Oikos is introducing a range of [nut butter protein bars](https://www.trendhunter.com/trends/pip-and-nut-1) that offer a convenient way for people to snack on the go. The new products share some of the same qualities as the brand's ready-to-drink Pro Fuel dairy drinks, as well as the innovative yogurt cups blended with almond butter. The all-new [Oikos Pro](https://www.trendhunter.com/trends/oikos-pro-highprotein) bars are made with a base of nut butter and boast 20 grams of protein with less than eight grams of sugar. The nourishing nut butter bars are available in flavors like Salted Caramel Almond, Blueberry Cashew and Chocolate Peanut Butter, all of which are helping to further support Oikos' expansion into the [refrigerated snack category](https://www.trendhunter.com/trends/refrigerated-protein-bars). These on-the-go bars offer all the nourishment of a high-protein bar with a focus on the freshness of fruit and nut flavors. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Refrigerated Protein Bars:** This trend opens up new opportunities for brands to create convenient, fresh, and preservative-free protein bars with unique flavors. - **Nourishing Nut Butters:** This trend provides a chance for food companies to create more products with nut butter as a key ingredient, whether it be in the form of snacks, spreads, or baked goods. - **Low Sugar, High Protein Snacks:** There is high demand for healthier snack options, and this trend presents a disruptive innovation opportunity for businesses to create satisfying, low sugar, high protein snacks that cater to this growing demand. ### Industries Being Reshaped - **Food and Beverage Industry:** There is a rising demand for healthier, convenient, and fresh snack options, encouraging brands to invest in creating new and innovative products that cater to this trend. - **Fitness and Wellness Industry:** This trend provides new opportunities for businesses in the fitness and wellness industry to cater to consumers' demand for healthier and convenient snacks that provide the necessary nutrients to reach their fitness goals. - **Packaging Industry:** As consumers are looking for more environmentally friendly, convenient, and innovative packaging solutions, this trend presents disruptive innovation opportunities for businesses to create eco-friendly and easy-to-use packaging for refrigerated snacks and other food products. ## Related on Trend Hunter - [High-Protein Yogurt Lines](https://www.trendhunter.com/trends/oikos-pro-highprotein.md) - [Shelf-Stable Protein Shakes](https://www.trendhunter.com/trends/oikos-protein-shakes.md) - [Flavor-Focused Protein Bars](https://www.trendhunter.com/trends/bobos-protein-bars.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md) - [Chilled Oat Snack Bars](https://www.trendhunter.com/trends/yogurt-oat-bar.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Crispy Nut-Packed Protein Bars](https://www.trendhunter.com/trends/pip-nut-protein-bars.md) - [Smoothie-Inspired Snack Bars](https://www.trendhunter.com/trends/nature-valley-protein-smoothie-bars.md)