# Alternative Nut Butter Cups Justin's Launched Chocolate-Coated Almond and Cashew Butter Cups By Laura McQuarrie | Published 2018-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nut-butter-cups References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3973-new-products-at-sweets-snacks) & [shop.justins](http://shop.justins.com/) As an alternative to the classic chocolate-coated peanut butter cup, [Justin's](https://www.trendhunter.com/trends/candy-pieces) introduced two new nut butter cups at the Sweets & Snacks Expo. The Almond Butter Cups and the Cashew Butter Cups are both organic and covered in dark chocolate, offering a better-for-you take on a top-selling chocolatey treat. While Justin's does offer a range of peanut butter cups of its own, its nut butter spread products explore unique flavors like Maple Cashew, Honey Almond and [Chocolate Hazelnut](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread), which have helped to introduce some alternative kinds of nut butter to the mainstream consumer. The organic dark chocolate almond butter cups and the first-of-its-kind organic dark chocolate Cashew Butter Cups are conveniently wrapped in packs that provide a set of nut butter cups for on-the-go snacking. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alternative Nut Butter Cups:** Opportunity to disrupt the traditional peanut butter cup market with unique and organic flavors. - **Organic Dark Chocolate:** Disruptive innovation opportunity by offering a healthier, organic option in the chocolate coated nut butter cup market. - **On-the-go Snacking:** Opportunity to create convenient packaging and portable formats for nut butter cups, targeting busy consumers. ### Industries Being Reshaped - **Food Manufacturing:** Innovate in the food manufacturing industry by developing new flavors and healthier options for nut butter cups. - **Confectionery:** Create disruptions within the confectionery industry by introducing alternative types of chocolate-coated nut butter cups. - **Packaging:** Opportunity to revolutionize packaging designs to provide convenient and portable options for on-the-go snacking with nut butter cups. ## Related on Trend Hunter - [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Extra-Chocolatey Nut Snacks](https://www.trendhunter.com/trends/justins-dark-chocolate-nutty-cone-mini-peanut-butter-cup-mix.md) - [Crunchy Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-snacks1.md) - [Creamy Cashew Butter Bars](https://www.trendhunter.com/trends/cashew-butter-bar.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-crispies.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Peanut Butter-Packed Chocolate Cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/oat-milk-peanut-butter-cups.md)