# Nut Butter Bites Nubu Nut Butter Bites are Made with Crunchy Nuts and Creamy Nut Butter By Laura McQuarrie | Published 2020-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nut-butter-bite References: [prnewswire](https://www.prnewswire.com/news-releases/new-better-for-you-snack-combines-americans-love-for-nuts-and-nut-butter-301057755.html) & [nubusnacks](http://www.nubusnacks.com) Knowing that nut spreads are popular and many people choose nuts, seeds or trail mixes as their go-to snack, [Mount Franklin Foods](https://www.trendhunter.com/trends/bubs-swedish-candy) introduced Nubu Nut Butter Bites. The better-for-you snacks are made with 100% natural peanut butter are described as [crunchy and poppable](https://www.trendhunter.com/trends/peanut-butter-snacks1), and they have the potential to nourish consumers at home or on the go. As Dawn Sykora, VP of marketing of Mount Franklin Foods says, "Nubu combines the best of both snacks by using nuts and nut butter in a mess-free, bite-size treat that can be enjoyed anywhere." The [nut butter bites](https://www.trendhunter.com/trends/protein-energy-bites) are available in different varieties like Nubu Nut Butter Bites with Cashews, Peanuts or Pecans, each of which is full of rich nutty flavors. Image Credit: Mount Franklin Foods ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 41% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nutty Snacking:** The rise of nut butter bites in the snack industry creates the opportunity for the expansion of nutty flavors and combinations for on-the-go snacking products. - **Better-for-you Snacking:** The push for healthier snacking options continues to drive innovation in the snack industry through the creation of customized and tailored snacks that meet specific dietary needs and preferences. - **Mess-free Snacking:** As consumers increasingly prioritize convenience and cleanliness in their snacking choices, brands may innovate by providing mess-free, bite-size snacks for both at-home and on-the-go consumption. ### Where This Applies - **Snack Industry:** The snack industry can continue to innovate with nut butter bites and other better-for-you, mess-free snack options to meet the demands of health-conscious and convenience-seeking consumers. - **Natural Food Industry:** The natural food industry can explore new ways to incorporate nuts and nut butters into products, offering consumers healthy and customizable snack options. - **Travel and Convenience Industry:** As consumers seek out more grab-and-go snack options, the travel and convenience industry can incorporate nut butter bites and other mess-free snack options to meet the needs of the modern consumer. ## Related on Trend Hunter - [Flavorful Free-From Snack Bites](https://www.trendhunter.com/trends/sweet-nothings-nut-butter-bites-flavors.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Snackable Seed Butter Bites](https://www.trendhunter.com/trends/seed-butter-berries.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Craveable Granola Bites](https://www.trendhunter.com/trends/crunchy-bites.md) - [Decadent Nut-Based Snacks](https://www.trendhunter.com/trends/realsy-nut-butter-dates.md) - [THC-Infused Nut Butters](https://www.trendhunter.com/trends/numb-nuts.md) - [Co-Branded Nut Butter Bites](https://www.trendhunter.com/trends/sweet-nothings-and-rind-snacks.md)