# Peanut Butter Snack Bars Greek Nuts' Nut Bar Packaging Exudes Health and Strength By Laura McQuarrie | Published 2017-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nut-bar References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/peanut-butter-bar.html) & [greeknut](https://www.greeknut.com/) Creative agency 'twomatch' was recently tasked with developing the packaging for Greek Nuts' [peanut butter nut bar](https://www.trendhunter.com/trends/genius-gourmet) product. The approach that the agency decided to take with this particular snack product was to convey health and strength with cheery yellow imagery. As such, the [playful snack bars](https://www.trendhunter.com/trends/cooper-street-snacks) feature an anthropomorphized peanut with arms and legs effortlessly lifting a weight over its head. Without expressly calling out that the Greek peanut snack bar will be a good source of [plant-based protein](https://www.trendhunter.com/trends/probiotic-protein-bar), the illustrative packaging gets its message across. True to the saying, a picture is worth a thousand words and helps to get the benefits across to consumers visually, no matter what language they are familiar with. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein:** Disruptive innovation opportunity: Explore the growing market for plant-based protein snacks and develop innovative packaging that visually communicates the health benefits. - **Anthropomorphized Packaging:** Disruptive innovation opportunity: Incorporate anthropomorphized characters in snack bar packaging to create a playful and memorable branding experience. - **Visual Communication:** Disruptive innovation opportunity: Utilize visual cues and imagery on product packaging to effectively convey product benefits to consumers, transcending language barriers. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Develop new snack bar products that cater to the growing demand for healthy and protein-rich snacks. - **Packaging Design:** Disruptive innovation opportunity: Innovate in packaging design by creating visually appealing and informative designs that enhance the product's value proposition. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop creative marketing strategies that leverage visual communication and anthropomorphized branding to resonate with consumers. ## Related on Trend Hunter - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Crispy Nut-Packed Protein Bars](https://www.trendhunter.com/trends/pip-nut-protein-bars.md) - [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md) - [Honey-Sesame Snack Bars](https://www.trendhunter.com/trends/honey-and-sesame-bars.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Natural Ingredient Protein Bars](https://www.trendhunter.com/trends/pb2-performance-plant-protein-bars.md)