# Japanese-Style Protein Pancakes NUSTACK is a Texture-Focused High-Protein Pancake and Waffle Mix By Laura McQuarrie | Published 2026-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nustack References: [kickstarter](https://www.kickstarter.com/projects/nustack/nustack-high-protein-pancakes-worth-waking-up-for)  Japanese-style pancakes are craved for their impossibly fluffy, souffle-like texture, while [protein pancakes](https://www.trendhunter.com/trends/cinnamon-hotteok) are sought out for their macros, and NUSTACK brings both together to deliver stacks that are as light and airy as they are nutritious. Currently crowdfunding on [Kickstarter](https://www.trendhunter.com/trends/paprclip), NUSTACK's [Japanese-style high-protein pancake and waffle mix](https://www.trendhunter.com/trends/fuel10k-baking-mix-range) is prepared with one egg and non-fat Greek yogurt to deliver about 30 grams of protein per serving with a satisfying texture. NUSTACK is introducing its Japanese-style protein pancake and waffle mix in two varieties, classic Vanilla and warmly spiced Chai, both clean flavors that make it easy to create a nutritious breakfast or brunch without blending, following multi-step recipes or compromising on the taste or texture of another protein-forward meal. NUSTACK is built on a base of milk protein, oat flour, rice flour, potato starch, tapioca starch, okara powder, and other ingredients like MCT oil powder, allulose for a touch of sweetness, and konjac gel powder. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 82% | Activity: 82% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fluffy Functional Breakfasts:** Souffle-like textures paired with high-protein macros show room for premium morning foods that make nutrition feel indulgent rather than utilitarian. - **Texture-first Protein Foods:** Consumer interest in better mouthfeel is expanding opportunities for protein products that compete on sensory quality as much as nutritional performance. - **Crowdfunded Food Innovation:** Kickstarter launches give emerging brands a path to validate niche formats like Japanese-style protein mixes before entering broader retail channels. ### Who This Affects Most - **Functional Foods:** High-protein, low-effort mixes reflect growing demand for everyday foods that combine convenience, wellness positioning, and enjoyable eating experiences. - **Breakfast Products:** Hybrid pancake and waffle formats create space for upgraded pantry staples that serve both weekday nutrition routines and weekend brunch occasions. - **Sports Nutrition:** Mainstream comfort foods with meaningful protein levels suggest a shift beyond shakes and bars toward more familiar performance-oriented meal options. ## Related on Trend Hunter - [High-Protein Bakery Launches](https://www.trendhunter.com/trends/oroweat-protein-wheat-bread.md) - [Squeezable Plant Protein Pancakes](https://www.trendhunter.com/trends/just-power-jacks.md) - [Prebiotic Pancake Mixes](https://www.trendhunter.com/trends/prebiotic-pancake-mixes.md) - [Single-Forest Maple Syrups](https://www.trendhunter.com/trends/sirop.md) - [Crispy Protein Waffles](https://www.trendhunter.com/trends/eggo-protein-waffles.md) - [Health-Conscious Meal Delivery Services](https://www.trendhunter.com/trends/eat-clean-bro.md) - [Fiber-Rich Baking Mixes](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix.md) - [Japanese-Style Savory Pancakes](https://www.trendhunter.com/trends/vegetable-pancake.md) - [Protein Pancake Mixes](https://www.trendhunter.com/trends/swolecakes.md)