# Plant-Based Dessert Flavors These New Nush Dessert Flavors are Tasty and Satisfying By Michael Hemsworth | Published 2021-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nush-dessert References: [foodbev](https://www.foodbev.com/news/nush-unveils-new-yog-and-potted-dessert-flavours/) & [nushfoods](https://nushfoods.co.uk) These new Nush dessert flavors are being launched by the UK-based [dairy-free food brand](https://www.trendhunter.com/trends/plantbased-skyr) to provide consumers with a way to satisfy their cravings in a [plant-based way](https://www.trendhunter.com/trends/jello-oat-milk-chocolate-pudding). The new product flavors include the Chocolate Fudge Pot and the Mango & Passionfruit Yog, which are both arriving at Ocado locations in the UK starting in August. The Chocolate Fudge Pot will retail for £3 for two 75-gram pots, while the Mango & Passionfruit Yog is priced at £2.99 for a 350-gram sharing pot. Co-Founder Bethany Eaton explained the new Nush dessert flavors further saying, "As the first brand to bring nut m*lk yogurt to the UK, innovation has always been at the heart of Nush. 2021 will be a big year of innovation for the business as we grow our share of the dairy-free category. We are really excited to be launching the Choc Fudge Pots, after the huge success of entering the [dessert category](https://www.trendhunter.com/trends/over-the-moo1) with the Choc Pot, which was an instant favourite amongst British consumers. This NPD will be joined by a Mango & Passionfruit Yog, which we think consumers will love as it tastes just like Summertime.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Desserts:** The rise of plant-based desserts is an opportunity for dairy-free food brands, like Nush, to innovate and create tasty alternatives. - **Innovation in Non-dairy Market:** As the dairy-free market expands, there is an opportunity for brands to introduce new and innovative products like Nush's nut m*lk yogurt. - **Flavors Based on Season:** Seasonal based flavors is an innovative way to create excitement and expand the product line as demonstrated by Nush's Mango & Passionfruit Yog targeting Summertime tastes. ### Who This Affects Most - **Dairy-free Food:** Innovative brands like Nush are expanding the dairy-free food industry, which will continue to grow thanks to health and environmental concerns. - **Plant-based Food:** The plant-based food industry is expanding and offers an opportunity for companies to introduce new products and flavors, like Nush's plant-based desserts. - **Online Retail:** As online grocery shopping becomes more prevalent, like through Ocado in the UK, brands like Nush can expand their reach and target a wider audience. ## Related on Trend Hunter - [Vanilla Fudge Protein Yogurts](https://www.trendhunter.com/trends/vanilla-fudge-flavor.md) - [Plant-Based Coconut Dessert Pots](https://www.trendhunter.com/trends/the-coconut-collab.md) - [Plant-Based Viral Chocolate Treats](https://www.trendhunter.com/trends/pistachio-pots.md) - [Plant-Based Coconut Desserts](https://www.trendhunter.com/trends/coconut-dessert.md) - [Plant-Powered Puddings](https://www.trendhunter.com/trends/plantpowered-pudding.md) - [Easily Enjoyed Pudding Products](https://www.trendhunter.com/trends/premier-foods-products.md) - [Ready-to-Eat Ganache Desserts](https://www.trendhunter.com/trends/pots-co-ganache-pots.md) - [Dairy-Free Yogurt Pots](https://www.trendhunter.com/trends/dairyfree-yog-pots.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md)