# Social Good-Fueling Photography Nuru Project Sells Photojournalistic Prints to Support Non-Profits By Rebecca Byers | Published 2012-06-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/nuru-project References: [nuruproject.org](http://www.nuruproject.org/) The Nuru Project sells stunning prints by talented photojournalists in order to [support important non-profits](https://www.trendhunter.com/trends/international-nonprofit-organization) and compelling storytellers internationally. Founded in 2008 by five friends hoping to [leverage photography for social good](https://www.trendhunter.com/trends/new-to-the-street), Nuru Project is named after the Swahili word for "light," translating elegantly into "light project." When a print is purchased, 50% of the proceeds go to a non-profit, while 25% goes to the photojournalist and 25% goes back into funding for Nuru Project. Currently, Nuru supports seven non-profits: Partners in Health, Acumen Fund, Architecture for Humanity, Malaria No More, Millennium Promise, Pencils of Promise and Kiva. With a stunning selection of prints that can be perused by issue, country or photographer, Nuru also empowers their customers to select one of the seven non-profits to benefit upon checkout. **Contact Information** Nuru Project [website](http://www.nuruproject.org/) Nuru Project on [Facebook](http://www.facebook.com/NuruProject) Nuru Project on [Twitter](http://twitter.com/nuruproject) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Photography:** Entrepreneurial photographers can create beautiful images that also support global issues. - **Crowdfunding for Nonprofits:** Online platforms that support social good through crowdfunding create opportunities for fundraising that traditional methods don't provide. - **Cause-driven E-commerce:** Online retailers that donate to social causes create value propositions that are attractive to consumers who want to make a positive impact. ### Industries Being Reshaped - **Photography:** Entrepreneurial photographers can use their work for social good through partnerships that raise money for organizations tackling global issues. - **E-commerce:** Online retailers that donate funds to nonprofit organizations can attract a socially conscious customer base and stand out amongst competitors. - **Non-profit:** Online crowdfunding platforms for non-profit organizations can be a more effective way to fundraise and engage with supporters compared to traditional methods like mail campaigns. ## Related on Trend Hunter - [Charitable NFT Collections](https://www.trendhunter.com/trends/nonprofit-nft.md) - [Sustainable Traveling Cups](https://www.trendhunter.com/trends/miir.md) - [Photojournalism NFT Marketplaces](https://www.trendhunter.com/trends/associated-press.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Handmade Ghanaian Rugs](https://www.trendhunter.com/trends/little-proba.md) - [Ukraine-Supporting NFT Artworks](https://www.trendhunter.com/trends/the-revival-project.md) - [Empowering Inclusivity-Focused Nonprofits](https://www.trendhunter.com/trends/international-nonprofit-organization.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md)