# Free-From Shampoo Bars Aveda's Shampure Nurturing Shampoo Bar Supports Clean Water Initiatives By Laura McQuarrie | Published 2021-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nurturing-shampoo-bar References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Aveda_cleans_up_with_new_shampoo_bar_to_provide_safe_water_for_all_this_Earth_Day/175629) & [aveda](https://www.aveda.com/product/5311/87259/hair-care/shampoo/limited-edition-shampure-nurturing-shampoo-bar#/shade/3.5_oz%2F100_g) [Aveda's](https://www.trendhunter.com/trends/botanical-repair) new Shampure Nurturing Shampoo Bar is 94% naturally derived and beneficial for providing care with a signature aroma and without ingredients like mineral oil, animal ingredients and silicones. The limited-edition Shampure Nurturing Shampoo Bar can be worked up to a lather in the hands or directly onto wet hair, and it can be finished off with the complementary Shampure [Nurturing Conditioner](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner). The vegan and cruelty-free [shampoo bar](https://www.trendhunter.com/trends/kinkind-make-me-shine) is one that's both waste-reducing and resource-sharing. For Earth Day this year, Aveda is joining forces with charity: water to support safe water initiatives like bringing clean water to people in need in India, Nepal, Madagascar and Ethiopia. On top of donating $5 from the sale of every Shampure Nurturing Shampoo Bar, Aveda will also be supporting the initiative with the sales of other products, lines and sets. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural Shampoo Bars:** The natural and eco-friendly trend is disrupting the traditional shampoo industry, opening up opportunities for ingredient innovation and eco-friendly packaging designs. - **Charitable Product Partnership:** Companies partnering with charitable organizations to promote social and environmental causes encourages brand reputation and consumer loyalty, while serving as a means for social impact. - **Vegan & Cruelty-free Haircare:** The rise in consumer awareness of animal welfare and environmental concerns is creating opportunities for brands to create more vegan and cruelty-free haircare products, leading to an increased demand in the market. ### Sectors Adopting This - **Haircare Products:** The haircare industry can benefit from offering more eco-friendly and natural alternatives to traditional shampoo products, like shampoo bars, which appeal to consumers seeking sustainable and plastic-free alternatives. - **Charitable Partnerships:** Partnering with charitable organizations can benefit many industries and products, as it serves as both a means for social impact and a way for companies to build consumer loyalty and increase brand reputation. - **Vegan & Cruelty-free Beauty Products:** Industries focusing on beauty products can benefit from the rise in demand for vegan and cruelty-free alternatives, leading to opportunities for creating more eco-friendly and ethical haircare products like the Shampure Nurturing Shampoo Bar. ## Related on Trend Hunter - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Plastic-Free Haircare Bars](https://www.trendhunter.com/trends/kinkind-make-me-shine.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Eco-Friendly Pet Washes](https://www.trendhunter.com/trends/washbar.md) - [Plant-Powered Pre-Shampoo Products](https://www.trendhunter.com/trends/botanical-repair.md) - [Gentle Organic Dog Soaps](https://www.trendhunter.com/trends/gentle-bar.md)