# Natural Pomegranate Sodas Rattlesnake Group Designed the Soda Can Art for nur's Pomegranate Soda By Elena Rahman | Published 2021-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nurs-pomegranate-soda References: [packagingoftheworld](https://www.packagingoftheworld.com/2021/05/nur-natural-pomegranate-soda.html) Rattlesnake Group is the design company behind nur's [Pomegranate](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate) Soda can design. The United Kingdom-based startup company is launching its all-natural Pomegranate Soda globally. The refreshing beverage is made from 100% pomegranate juice with no added sugar. Made with fresh pomegranates directly transported from some of Armenia's best pomegranate farms, the unique soda boasts a sweet flavor. The design team wanted to reflect the mysterious flow and energy that nur instills. To do so, Rattlesnake Group created a bold purple design to stand out within the soda market. nur aims to become a breath of fresh air for soda lovers. The energetic can design features a delicately cascading bushel of pomegranates that practically burst off the surface. Image Credit: Packaging Of The World ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **All-natural Sodas:** Natural ingredients and no added sugar are becoming more in demand for soda products, presenting opportunities for companies to innovate and capture market share. - **Global Expansion:** Startups in the beverage industry are looking to expand their reach to international markets to grow their customer base and increase revenue. - **Bold Packaging Design:** Eye-catching packaging design can be a key differentiator for beverage companies, especially in crowded markets, inspiring opportunities for creative innovation. ### Who This Affects Most - **Beverage:** The beverage industry is ripe for disruption with opportunities in the all-natural, global expansion, and packaging design areas. - **Food & Agriculture:** There is an opportunity for food and agriculture companies to innovate around the supply chain for natural and sustainably sourced ingredients to meet the growing demand for all-natural products. - **Design:** Design agencies and companies can capitalize on the trend of bold, eye-catching packaging design by offering creative and strategic services to beverage and other consumer goods industries. ## Related on Trend Hunter - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Botanical Sweetener-Free Sodas](https://www.trendhunter.com/trends/nuisance-drinks.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Pomelo-Flavored Sparkling Waters](https://www.trendhunter.com/trends/pomeloflavored-sparkling-water.md) - [Ancient Egypt Soda Designs](https://www.trendhunter.com/trends/pepsi-egypt.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [NFT-Focused Superfood Sodas](https://www.trendhunter.com/trends/dr-perfy.md)