# Ultra-Filtered Protein Milks The Nurri Milk Shake Has 30-Grams of Protein and One-Gram of Sugar By Michael Hemsworth | Published 2024-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nurri-milk-shake References: [preparedfoods](https://www.preparedfoods.com/articles/129775-nurri-protein-milk-shakes) & [prnewswire](https://www.prnewswire.com/news-releases/nurri-protein-milk-shakes-launch-at-costco-a-delicious-high-protein-low-sugar-beverage-bringing-more-flavor-and-fun-302245822.html)  The Nurri Milk Shake is a new [high-protein drink](https://www.trendhunter.com/trends/ultra-protein-shakes) making its way to Costco locations to provide consumers with a delicious yet nutritious option to enjoy this fall and winter. The drink comes in 12 packs and is crafted with an ultra-filtered recipe that will give it a clean, crisp flavor that's perfect for [chocolate milkshake fans](https://www.trendhunter.com/trends/trumoo-zero). The drink is packed with 30-grams of protein with just one-gram of sugar and 150-calories per can to make it a nutrition-minded option for consumers to incorporate into their routine. The Nurri Milk Shake also features 10 essential vitamins and minerals in the mix, while the 100% aluminum can packaging is easily recycled. The product is positioned as a guilt-free indulgence that sets itself apart from the competition with its [rich flavor and creamy texture](https://www.trendhunter.com/trends/grenade-protein-shakes). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 79% | Activity: 88% | Freshness: 28% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **High-protein Beverages:** The Nurri Milk Shake exemplifies the growing demand for drinks that offer substantial protein without high sugar content. - **Ultra-filtered Ingredients:** By utilizing an ultra-filtered recipe, products like the Nurri Milk Shake provide clean, crisp flavors that cater to health-conscious consumers. - **Eco-friendly Packaging:** Nurri Milk Shake's use of 100% aluminum cans highlights a shift towards more recyclable, environmentally conscious packaging solutions. ### Industries Being Reshaped - **Nutritional Beverages:** The introduction of high-protein, low-sugar drinks like the Nurri Milk Shake signals a transformation in the nutritional beverage industry. - **Sustainable Packaging:** Innovative packaging methods, such as Nurri Milk Shake's fully recyclable aluminum cans, are setting new standards in the sustainable packaging industry. - **Dietary Supplements:** With 10 essential vitamins and minerals, products like the Nurri Milk Shake are blurring lines between traditional beverages and dietary supplements. ## Related on Trend Hunter - [Fruity Lactose-Free Beverages](https://www.trendhunter.com/trends/strawberry-30g-protein.md) - [Ultra-Filtered Protein Milks](https://www.trendhunter.com/trends/ultra-filtered-protein-milk.md) - [Child-Friendly Protein Shakes](https://www.trendhunter.com/trends/nurri-kids.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md) - [Low-Sugar Milk Protein Drinks](https://www.trendhunter.com/trends/nurishment-no-sugar-added.md) - [Slim Filtered Protein Milkshakes](https://www.trendhunter.com/trends/protein-milkshake-5.md) - [Nostalgic Protein Milkshakes](https://www.trendhunter.com/trends/ultra-filtered-protein.md) - [Compact High-Protein Shakes](https://www.trendhunter.com/trends/chocolate-pro-protein-shake-trend.md)