# Gamified Beverage Promotions Nurishment Original's 'Anniversary Arcade' Contest Offers Tech Prizes By Jana Pijak | Published 2016-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nurishment-original References: [thedrum](http://www.thedrum.com/news/2016/05/11/nurishment-original-celebrates-35th-anniversary-pack-promotion) & [nurishmentarcade](https://www.nurishmentarcade.co.uk/) Nurishment Original's 'Anniversary Arcade' contest celebrates the healthy milk brand's 35th birthday. The contest invites young and health-conscious consumers to participate for a chance to win one of 100 prizes that range from tech to branded merchandise. In addition to getting a chance to win [Beats](https://www.trendhunter.com/trends/pill-people) by DRE headphones, participants can get their hands on a new [iPhone](https://www.trendhunter.com/trends/sexual-calendar) or a [PS4](https://www.trendhunter.com/trends/disney-speedstorm-1) gaming console along with branded gym merchandise that boasts Nurishment Original's branding. This Anniversary Arcade promotion is not only a clever way to commemorate 35 years of the healthy milk brand but also targets young consumers with a gamified experience that is both interactive and memorable. The promotion gives participants a chance to win popular electronic devices and requires them to simply enter a code found on purchased bottles ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Gamified Promotions:** More brands could create gamified promotions to create interactive and memorable experiences for consumers. - **Tech Prizes:** Adding tech prizes to promotions could attract younger consumers who are interested in technology. - **Branded Merchandise:** Including branded merchandise as part of a promotion could help increase brand awareness and loyalty among consumers. ### Where This Applies - **Food and Beverage:** Gamified promotions like Nurishment Original's Anniversary Arcade could be adapted by other food and beverage brands to reach a wider audience and increase sales. - **Consumer Electronics:** Providing tech prizes as part of promotions could promote new electronic products and attract young consumers who are interested in technology. - **Sporting Goods:** Including branded gym merchandise as part of promotions could attract fitness enthusiasts and promote healthy lifestyles. ## Related on Trend Hunter - [Gamified Yogurt Tube Campaigns](https://www.trendhunter.com/trends/frubes-freeze-em-campaign.md) - [Gamer Energy Drink Promotions](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion.md) - [Video Game-Based Prize Packages](https://www.trendhunter.com/trends/mac-cheese-x-nintendo.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [New Year Sandwich Promotions](https://www.trendhunter.com/trends/urban-eat-onpack-promo.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Gamer Energy Promotions](https://www.trendhunter.com/trends/lucozade-1.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md) - [Health-Boosting Gaming Campaigns](https://www.trendhunter.com/trends/the-immunity-station.md)