# Charcuterie-Ready Plant-Based Cheeses These New Nurishh Cheese Alternatives Come in Two Options By Michael Hemsworth | Published 2021-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nurishh-cheese-alternatives References: [foodbev](https://www.foodbev.com/news/bel-releases-vegan-camembert-and-mozzarella-cheese-alternatives-in-uk/) & [bel-uk](https://www.bel-uk.co.uk) These new [Nurishh](https://www.trendhunter.com/trends/plantbased-cheese-products) cheese alternatives have been announced by [Bel UK](https://www.trendhunter.com/trends/babybel-hellfire) as an expansion of the plant-based cheese range that will offer consumers an option to add into their [charcuterie board mix](https://www.trendhunter.com/trends/asda-flavored-cheeses). The products include the new Plants Based Alternative to Camembert and the Mozzarella Style Block, which are both crafted with premium ingredients. The cheese-inspired products are available now at Asda locations in the UK with a wider launch taking place into the future. Plant-Based Commercial Manager at Nurishh Chloe Feminier spoke on the new Nurishh cheese alternatives saying, "A versatile selection designed to cater to all occasions – with taste highlighted as a key barrier to buying vegan products, and insights showing consumers seeking inspiration for plant-based recipes – the new additions to the Nurishh range bolster the offering, with varied formats ensuring a delicious plant-based option for every occasion and recipe.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 85% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Cheese Alternatives:** Creating plant-based cheese alternatives is a disruptive innovation opportunity for companies to cater to consumers seeking vegan options, particularly for popular cheese types like Camembert and mozzarella. - **Charcuterie-ready Vegan Products:** Developing ready-to-eat vegan products specifically designed for charcuterie boards creates a disruptive innovation opportunity for companies looking to tap into the growing plant-based trend and offer consumers a wider range of options for their entertaining needs. - **Premium Ingredients for Plant-based Products:** Using premium, high-quality ingredients to craft plant-based alternatives for various food items is a disruptive innovation opportunity for companies to stand out in a crowded market and cater to consumers who prioritize taste and quality in their food products. ### Who This Affects Most - **Dairy Alternatives:** The dairy alternatives industry can benefit from the expanding plant-based cheese range trend by developing new and innovative products that cater to a variety of popular cheese types, such as camembert and mozzarella, and meet consumers' taste and quality standards. - **Prepared Foods:** The prepared foods industry can take advantage of the charcuterie-ready vegan products trend by introducing new products specifically designed for charcuterie boards and catering to consumers' growing interest in hosting small gatherings and entertaining at home. - **Premium Ingredients:** The premium ingredients industry can leverage the plant-based cheese trend by partnering with companies to provide high-quality, vegan-friendly ingredients for crafting delicious and innovative cheese alternatives that meet consumers' taste and quality expectations. ## Related on Trend Hunter - [Versatile Vegan Cheese Alternatives](https://www.trendhunter.com/trends/dairyfree-cheese-alternatives.md) - [Dairy Alternative Cheese Products](https://www.trendhunter.com/trends/plantbased-cheese-products.md) - [Extra-Creamy Plant-Based Cheeses](https://www.trendhunter.com/trends/boursin-plantbased.md) - [Plant-Based Soft Cheeses](https://www.trendhunter.com/trends/cathedral-city-our-plant-based.md) - [Pop-Up Vegan Cheese Markets](https://www.trendhunter.com/trends/nurishh-hosted.md) - [Plant-Based Mature Cheese Products](https://www.trendhunter.com/trends/cathedral-city-our-plant-based-range.md) - [Creamy Vegan Cheese Mimics](https://www.trendhunter.com/trends/ilchester.md) - [Flavored Dairy-Free Cheese Bites](https://www.trendhunter.com/trends/plantbased-babybel.md) - [Exceptional Plant-Based Cheeses](https://www.trendhunter.com/trends/julienne-bruno-vegan-cheeses.md)