# Immersive Underground Dining Concepts At This Nuremberg Restaurant, Guests are Greeted by the Chef By Rebecca Byers | Published 2016-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nuremberg-restaurant References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/16/sosein-resaturant-by-toc-designstudio-nuremberg-germany/) Sosein is an interactive Nuremberg restaurant that challenges the typical dining concept. The [immersive experience](https://www.trendhunter.com/trends/sensory-dining-experience) begins with patrons ringing a doorbell to the restaurant, which is located within a historical building, which then prompts the head chef to greet them and welcome them inside. With an [interior design that resembles a cave](https://www.trendhunter.com/trends/quisimangia), the serendipitous experience was memorable enough to have head chef Felix Schneider as 'Newcomer 2016' in the Gusto restaurant guide after only 40-days of service. The Sosein dining concept is marked by its emphasis on the experiential, its [seasonal menus](https://www.trendhunter.com/trends/saratoga-supper-club), passion for cooking and its overall holistic approach to cooking, with each patron being made to feel like a personal guest of the chef himself. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Dining Experiences:** Restaurants are reimagining the traditional dining concept by creating immersive and interactive experiences that engage patrons on a deeper level. - **Historically-inspired Design:** Restaurants are incorporating historical elements into their interior design to create a unique and memorable dining experience. - **Personalized Chef Interaction:** Restaurants are placing a greater emphasis on creating a personalized and intimate experience by having the head chef interact directly with guests. ### Where This Applies - **Hospitality:** The hospitality industry can explore immersive dining experiences to attract customers looking for unique and memorable dining experiences. - **Interior Design:** The interior design industry can capitalize on the trend of historical-inspired design by creating unique spaces that transport customers to another era. - **Culinary Arts:** The culinary arts industry can focus on creating personalized dining experiences by having chefs interact directly with guests, enhancing the overall dining experience. ## Related on Trend Hunter - [Gastronomic Immersive Design Installations](https://www.trendhunter.com/trends/banquet-echoes.md) - [Multi-Media Dining Experiences](https://www.trendhunter.com/trends/a-3d-journey-through-time.md) - [Conceptual Fine Dining Experiences](https://www.trendhunter.com/trends/conceptual-fine-dining.md) - [Immersive Food Experiences](https://www.trendhunter.com/trends/how-to-become-the-worlds-greatest-chef.md) - [Augmented Reality Dining Experiences](https://www.trendhunter.com/trends/awaken-your-senses.md) - [Reclaimed Interior Spaces](https://www.trendhunter.com/trends/onyx-aether.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Sensory Interior Designed Restaurants](https://www.trendhunter.com/trends/nest-restaurant.md) - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md)