# Lossless Audio Wireless Earbuds The NuraTrue Pro Earbuds Support aptX Lossless Audio By Michael Hemsworth | Published 2022-06-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nuratrue-pro References: [theverge](https://www.theverge.com/2022/6/29/23187844/nuratrue-pro-true-wireless-headphones-aptx-lossless-cd-quality-audio) & [kickstarter](https://www.kickstarter.com/projects/nura/nuratrue-pro-lossless-audio-earbuds-with-personalised-sound?ref=a92qxo)  [Wireless earbuds](https://www.trendhunter.com/trends/line-of-wireless-earbuds) are essential for many consumers but can be limited in terms of their audio capabilities, which is something the NuraTrue Pro earbuds are here to change. The earbuds are engineered with support for [aptX Lossless for CD-quality audio](https://www.trendhunter.com/trends/noble-audio-fokus-rex5), but still connect to devices via Bluetooth support ease of use for audiophiles. Users can also take control over their audio experience through the Aura ProEQ app where they can make fine-tuned adjustments to the music or audio content they're playing. The NuraTrue Pro earbuds are rated for up to 32-hours of playback and have a fit detection functionality to ensure comfortable wearing. Crafted with premium materials, the earbuds will also deliver best-in-class audio for [voice calls](https://www.trendhunter.com/trends/technics-eahaz100-true-wireless-earbuds), support wireless charging and more. Image Credit: Nura ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 89% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Lossless Audio Earbuds:** Companies can focus on creating more wireless earbuds with built-in support for aptX Lossless to cater to audiophiles and music lovers. - **Premium Wireless Headphones:** Businesses can create premium, wireless headphones using high-quality materials to deliver best-in-class audio quality for voice calls, music and media playback, and gaming experiences. - **AI-enabled Audio Controls:** Companies can develop AI-enabled apps for earbuds users to customize and fine-tune their audio experiences, providing more personalization and better sound quality. ### Where This Applies - **Consumer Electronics:** Companies can innovate the wireless earbuds industry by incorporating new and advanced technologies that will improve audio quality, battery life, and wearing comfort. - **Music Streaming Services:** Music streaming companies can partner with wireless earbuds manufacturers to provide subscribers with wireless earbuds that are optimized for their music service, offering a seamless audio experience. - **Gaming Industry:** Companies can develop and market wireless earbuds that are specifically designed for gamers, with features that allow for in-game audio enhancements, noise cancellation, and voice chat. ## Related on Trend Hunter - [Luxe Lossless Audio Earbuds](https://www.trendhunter.com/trends/huawei-freebuds-pro-5.md) - [Luxe Lossless Audio Earbuds](https://www.trendhunter.com/trends/questyle-nhb12.md) - [Low-Power Consumption Headphones](https://www.trendhunter.com/trends/earfun-air-pro-3.md) - [Luxe Lossless Audio Headphones](https://www.trendhunter.com/trends/bowers-wilkins-px8-s2.md) - [High-Fi WiFi-Connected Earbuds](https://www.trendhunter.com/trends/xiaomi-buds-5-pro.md) - [Precision Personalized Audio Earbuds](https://www.trendhunter.com/trends/creative-aurvana-ace-3-earbuds.md) - [High-Power Lossless Audio Earbuds](https://www.trendhunter.com/trends/cambridge-audio-melomania-m100.md) - [Adaptive Audiophile Earbuds](https://www.trendhunter.com/trends/sennheiser-momentum-true-wireless-4.md) - [Adaptive Hi-Res Audio Earbuds](https://www.trendhunter.com/trends/earfun-free-pro-3.md)