# Wireless Earbud Rental Programs The Nuranow Program Allows Consumers to Rent Headphones By Michael Hemsworth | Published 2021-08-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nuranow-program References: [techcrunch](https://techcrunch.com/2021/08/17/nura-offers-a-smaller-cheaper-version-of-its-wireless-earbuds-for-rent/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29) & [nuraphone](https://www.nuraphone.com) [True wireless earbuds](https://www.trendhunter.com/trends/true-wireless-earbud) have become essential for many consumers but often come with a steep price point, so the Nuranow program has been created by the company to help make [premium audio equipment](https://www.trendhunter.com/trends/huawei-freebuds-pro-5) more accessible. The program will enable consumers to receive a smaller version of the brand's NuraBuds that are like an [entry-level version](https://www.trendhunter.com/trends/hmd-dub-x50-pro) of the original, while still maintaining a series of must-have features. Users can enjoy up to four-hours of listening per charge, which is pushed up by an additional 10-hours with the accompanying carrying case. The Nuranow program is priced at $5 per month with a $19 upfront setup fee, while the brand's Nuraphones and NuraLoop can also be accessed via the program for $10 and $8 per month, respectively, with higher upfront fees. Image Credit: Nura ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Wireless Earbud Rental Programs:** More companies will develop rental programs for high-end wireless earbuds to make premium audio equipment more accessible. - **Entry-level True Wireless Earbuds:** Companies will develop more entry-level versions of high-end true wireless earbuds to cater to price-sensitive consumers. - **Subscription-based Audio Equipment Services:** More brands will introduce subscription-based services for audio equipment to increase accessibility and create a steady stream of revenue. ### Where This Applies - **Consumer Electronics:** Companies in the consumer electronics industry can benefit from developing rental programs, entry-level products, and subscription-based services for wireless earbuds and other audio equipment. - **Music Streaming Services:** Music streaming services can leverage rental programs and subscription-based services for audio equipment to increase user engagement and loyalty. - **Telecommunications:** Telecommunications companies can offer rental programs and subscription-based services for wireless earbuds as an add-on service to attract and retain customers. ## Related on Trend Hunter - [Lossless Audio Wireless Earbuds](https://www.trendhunter.com/trends/nuratrue-pro.md) - [High-Resolution Wireless Earbuds](https://www.trendhunter.com/trends/highresolution-wireless-earbuds.md) - [Customized Noise Control Earbuds](https://www.trendhunter.com/trends/creative-zen-air.md) - [Affordable Wireless Earbuds](https://www.trendhunter.com/trends/dobuds-one-wirelless-earbuds.md) - [Affordable AI-Powered Earbuds](https://www.trendhunter.com/trends/nothing-ear-a.md) - [Low-Cost ANC Earbud Models](https://www.trendhunter.com/trends/anker-soundcore-space-a40.md) - [Personalized High-Fidelity Audio Earbuds](https://www.trendhunter.com/trends/denon-perl-true-wireless-earbuds.md) - [Personalized Wireless Earbuds](https://www.trendhunter.com/trends/personalized-earbuds.md) - [Ambient Noise-Filtering Wireless Earphones](https://www.trendhunter.com/trends/noisefiltering-wireless-earphone.md)