# Gender-Neutral Kids Fashion nununu's SS22 Collection Features Neutral Earthy Tones By Elena Rahman | Published 2022-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nununu References: [nununuworld](https://www.nununuworld.com/) nununu was founded in 2009 by Iris Adler and Tali Milchber and has since become a trailblazer in the [kid's fashion industry](https://www.trendhunter.com/trends/frgmtmini) due to its [gender-neutral aesthetics](https://www.trendhunter.com/trends/sujitha-shivajothi). The apparel company promotes [freedom of self-expression](https://www.trendhunter.com/trends/normform) through fashion. Most recently, the brand launched its SS22 collection with an array of styles in the brand's signature neutral aesthetic. The new collection is inspired by the changing seasons. It is designed with new earth tones like ice grey and moss green. Some of the pieces feature nods to old-school airmail, while others feature fun artwork from illustrator Craigo, like on the new En Route Tanktop. Consumers can visit the nununu website for more exciting kid's gender-neutral styles like the Rainbow Dude Patch Hoodie. Image Credit: nununu ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Gender-neutral Children's Apparel:** A growing trend of gender-neutral clothing for children is disrupting the traditional binary clothing industry. - **Sustainable Children's Fashion:** A trend towards sustainable and ethical production of clothing for children is disrupting environmentally harmful practices in the fashion industry. - **Artistic Collaboration in Kids' Apparel:** A trend towards collaboration with artists is disrupting traditional design and bringing unique and creative options to the kid's apparel market. ### Who This Affects Most - **Children's Clothing and Apparel Industry:** The children's clothing and apparel industry is seeing a disruption as new trends like gender-neutrality and sustainability gain momentum. - **Fashion Retail Industry:** The fashion retail industry is being disrupted by the growing demand for gender-neutral and sustainably produced children's clothing and the need to cater to this evolving consumer market. - **Children's Illustration and Art Industry:** The children's illustration and art industry is being disrupted by the increasing trend towards artistic collaborations in the design of kids' clothing. ## Related on Trend Hunter - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md)