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# Relaxed Alabaster Editorials
Katlin Aas Shines in the Numéro Russia June 2014 Issue

By Vasiliki Marapas | Published 2014-05-31 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/numro-russia-june-2014
References: [wearesodroee](http://wearesodroee.com/2014/05/29/white-light-3/) & [numero-magazine](http://www.numero-magazine.com/)

Katlin Aas stars in the 'White Light' editorial for Numéro Russia's June 2014 issue.

White is a hue that's often donned for formal occasions -- [baptisms, weddings and soirees](https://www.trendhunter.com/trends/houghton-x-albright) -- so it's refreshing to see Aas wear it in such a casual setting. In fact, the entire editorial is photographed within the confines of her bedroom. Aas' ruffled ivory attire, chosen by fashion editor Vittoria Cerciello, almost blends into her [white walls and sheets](https://www.trendhunter.com/trends/whitescale). It's clear that Aas favors a clean aesthetic when it comes both interior design and her wardrobe choices.

Makeup artist Frankie Boyd contoured Aas' [porcelain skin](https://www.trendhunter.com/trends/experience-center-1), while hair stylist Nicholas Eldin styled the only form of contrast in the whole shoot -- Aas' jet-black hair -- into a choppy, aggressive 'do. The editorial was lensed by photographer David Reomer.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 68% | Activity: 52% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Casual White Fashion:** Opportunity for fashion brands to create casual white clothing for everyday wear.
- **Clean Aesthetic:** Opportunity for interior designers to create clean and minimalistic spaces.
- **Contrasting Hairstyles:** Opportunity for hairstylists to experiment with bold and contrasting hairstyles.

### Who This Affects Most

- **Fashion:** Fashion brands can tap into the trend of casual white clothing for everyday wear.
- **Interior Design:** Interior designers can cater to the demand for clean and minimalistic spaces.
- **Haircare:** Hairstylists can explore new hairstyles that offer bold contrasts.

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- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)
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- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
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- [Elevated Fall Basics](https://www.trendhunter.com/trends/alyson-eastman.md)
- [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md)
- [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)
