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# Neon Poolside Editorials
Sonya Gorelova Stars in Numero 153 May 2014

By Vasiliki Marapas | Published 2014-05-07 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/numro-153-may-2014
References: [wearesodroee](http://wearesodroee.com/2014/05/04/plein-soleil-3/) & [numero-magazine](http://www.numero-magazine.com/)

Sonya Gorelova stars in the 'Plein Soleil' editorial for Numéro #153 May 2014. Photographer Hans Feurer documented Gorelova showing off her toned beach bod in a series of [neon looks](https://www.trendhunter.com/trends/country-club) styled by Spela Lenarcic.

If you're a little bit on the shy side, then these looks are probably a bit intimidating -- and for good reason. Beyond their loud hue, the [bikinis](https://www.trendhunter.com/trends/new-swim-collection) are further embellished with mesh netting and accessorized with plastic hats, [printed robes](https://www.trendhunter.com/trends/velvet-heat) and color-blocked stiletto booties. Makeup artist Fredrik Stambro finished off the look with equally-as-bright eye pencil.

If you want to ensure that you're not a wallflower at the pool this summer, then look no further than the pages of Numéro #153 May 2014 for inspiration.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 91% | Activity: 75% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Neon Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly neon clothing and accessories.
- **Mesh Embellishments:** Disruptive innovation opportunity: Create innovative and customizable mesh fabrics for swimwear and fashion applications.
- **Color-blocked Footwear:** Disruptive innovation opportunity: Integrate smart technology into color-blocked stiletto booties for enhanced comfort and style.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Employ AI-powered virtual stylists to recommend personalized neon and mesh fashion looks to customers.
- **Swimwear:** Disruptive innovation opportunity: Develop sustainable and biodegradable materials for neon swimwear with mesh embellishments.
- **Footwear:** Disruptive innovation opportunity: Utilize 3D printing technology to create customized and color-blocked stiletto booties.

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