# Youthful Housewife Editorials Numero Tokyo 'Summer Dreamin' Stars a Ladylike Georgia May Jagger By Meghan Young | Published 2012-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/numero-tokyo-summer-dreamin References: [fashiongonerogue](http://fashiongonerogue.com/georgia-jagger-sunny-pastels-numero-tokyo-july-horst-diekgerdes/) & [numero.jp](http://numero.jp/) Portraying a youthful housewife, or something to that effect, model Georgia May Jagger poses prettily for the Numero Tokyo 'Summer Dreamin' cover shoot. Channeling a more elegant persona than her past photoshoots usually allowed, her sultry sexiness is still present, although slightly tamed. The demure dresses, [feminine silhouettes](https://www.trendhunter.com/trends/contemporary-femininity) and [pretty pastels](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) all come together for a prim and proper editorial. The Numero Tokyo Summer Dreamin cover shoot was captured by photographer Horst Diekgerdes. Set to appear in the July 2012 issue of the magazine, the United Kingdom beauty was styled by fashion editor Cathy Kasterine. Kasterine pulled looks from the racks of such labels as Louis Vuitton, Valentino, Prada and Burberry Prorsum. Hairstylist Samantha Hillerby finished the looks with [glamorous waves](https://www.trendhunter.com/trends/il-pranzo-campaign). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Youthful Housewife Fashion:** Disruptive innovation opportunity: Create a clothing line that combines youthfulness and elegance, offering sophisticated yet playful options for modern housewives. - **Ladylike Editorials:** Disruptive innovation opportunity: Develop a digital platform or magazine dedicated to showcasing elegant, feminine editorials that cater to a modern audience. - **Prim and Proper Styling:** Disruptive innovation opportunity: Collaborate with stylists and designers to create fashion collections that embrace the prim and proper aesthetic while adding contemporary twists. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into the production of fashion items inspired by the youthful housewife aesthetic. - **Digital Publishing:** Disruptive innovation opportunity: Build a digital publishing platform that curates and promotes sophisticated and ladylike fashion editorials from emerging photographers and stylists. - **Beauty and Haircare:** Disruptive innovation opportunity: Launch a line of hairstyling products and tools that help individuals achieve effortlessly glamorous waves, inspired by the magazine's captivating cover shoot. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)