# Junkyard Fashiontography Edita Vilkeviciute Spices it up for the Numero Tokyo July 2010 Spread By Zoe Badley | Published 2010-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/numero-tokyo-july-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Edita-Vilkeviciute-Numero-Tokyo-July-August-2010-6650-1.html) & [numero-magazine](http://www.numero-magazine.com/) The Numero Tokyo July 2010 spread is designer grunge at its finest with femme fatale Edita Vikeviciute spicing up every page. Coming across this editorial felt like hitting a gold mine -- it's too stupendous for words. Where do you even begin when the shoot is filled with a hot model donning Chanel, Balenciaga, Balmain, Alexander Wang and Alexander McQueen? You start with the fact that Edita Vikeviciute is in a deserted junkyard making grunge look fashionable. The Numero Tokyo July/August 2010 spread even makes the dump look desirable. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Designer Grunge:** Opportunity for fashion brands to incorporate grunge elements into their designs for a unique and edgy aesthetic. - **Junkyard Fashion:** Potential for photographers and stylists to create fashion editorials in unconventional locations, like junkyards, for a visually captivating and gritty look. - **Model as Femme Fatale:** Chance for fashion photographers to capture the allure and mystique of femme fatale characters through high-fashion editorials featuring strong and empowered female models. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the popularity of designer grunge to attract a younger, alternative demographic. - **Photography:** Photographers can explore shooting fashion editorials in unconventional locations, such as junkyards, to create visually striking images. - **Modeling:** Models can embrace their inner femme fatale characters and showcase their versatility by portraying strong, confident, and seductive personas in high-fashion shoots. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)