# Steamy Subway Editorials Adriana Lima Spices Up Transportation in Numero Tokyo December 2013 By Vasiliki Marapas | Published 2013-10-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/numero-tokyo-december-2013 References: [thecitizensoffashion](http://thecitizensoffashion.com/2013/10/29/adriana-lima-for-numero-tokyo-december-2013/) & [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/10/adriana-express-adriana-lima-by-vincent.html) Public transportation just got a little bit sexier with Adriana Lima's Numero Tokyo December 2013 issue. Lima dons barely-there ensembles, including [sheer, lacy black lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1), cut-out dresses, and cleavage-baring LBDs. If anyone would dare to wear these revealing numbers in public, my money would be on the [Victoria Secret bombshell](https://www.trendhunter.com/trends/atelier-victorias-secret). Despite being a mother of two, Lima's body is absolutely banging in these skimpy confections. The only unrealistic thing about the editorial, shot by Vincent Peters, is that her [fellow passengers](https://www.trendhunter.com/trends/back-to-the-city) don't seem to notice their riding the subway with Supermodel royalty. If I ever encountered Lima or her fellow angels on my morning commute, you can bet I would be ogling to the point of rudeness. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 69% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Sexy Public Transportation:** Opportunity for brands to create provocative and attention-grabbing advertising campaigns in public transportation. - **Celebrity Endorsements:** Opportunity for fashion brands to collaborate with popular celebrities and create buzzworthy fashion editorials or campaigns. - **Influencer Marketing:** Opportunity for brands to partner with influential individuals, such as supermodels, to promote their products through social media and other channels. ### Where This Applies - **Fashion:** Disruptive innovation opportunities in using public transportation as a runway for fashion shows or pop-up shops. - **Advertising:** Opportunity for advertising agencies to develop attention-grabbing campaigns that utilize public transportation as a unique advertising space. - **Social Media Marketing:** Opportunity for brands to leverage the influence of supermodels and other celebrities on social media to promote their products. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Singer-Themed Transit Takeovers](https://www.trendhunter.com/trends/sony-and-olivia-rodrigo.md) - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md)