# Feminized Country Girl Editorials The Numero No. 144 Issue Features Daintily Rugged Country Girls By Jen Chae | Published 2013-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/numero-no-144 References: [thefashionography](http://thefashionography.com/ashleigh-good-katlin-aas-elisabeth-erm-soo-joo-kremi-otashliyska-kel-markey-by-billy-kidd-for-numero-no-144-june-july-2013/) & [thefashionography](http://thefashionography.com/tag/numero/) This photo series featured in Numero No. 144 proves that chicness can exist in the wild wild west. Sporting [femininely styled denim](https://www.trendhunter.com/trends/joleans) and rustically bold accessories, these models portray beauty that is both rugged and dainty. Fashion is often mistaken for high-end couture, but stylist Charles Varenne made sure to dress these beauties in contrasting attires like dirt-stained clothes and [trucker hats](https://www.trendhunter.com/trends/wild-west-chrome-collection). The resulting effect is striking and unusually chic. Fashion models Ashleigh Good, Louise Parker, Katlin Aas, Kremi Otashliyska, Elisabeth Erm, Kel Markey and Soo Joo are turned into [cowgirls](https://www.trendhunter.com/trends/melissa-x-maldito). But even with grease stains and unkempt hair, the models’ form-fitting attires make them femininely pretty. The photos were taken by New York-based photographer Billy Kidd and were featured in the June/July 2013 edition of Numero Magazine. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 74% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Rustic Chic Fashion:** There is an opportunity for designers to create clothing that combines rugged and dainty elements, resulting in a striking and unusually chic style. - **Gender-bending Fashion:** By dressing traditionally feminine models in attires typically associated with cowboys, there is a disruptive innovation opportunity to challenge traditional gender roles in fashion. - **Wild West-inspired Editorials:** The wild wild west theme in fashion editorials can be explored further, offering a unique aesthetic that merges the ruggedness of the west with contemporary fashion. ### Where This Applies - **Fashion Design:** Fashion designers can tap into the trend of rustic chic fashion and explore new design possibilities that fuse rugged and dainty elements. - **Fashion Photography:** Photographers can embrace gender-bending fashion and create visually captivating images that challenge traditional notions of gender in the fashion industry. - **Magazine Publishing:** Magazine publishers can curate more wild west-inspired editorials, offering readers a distinctive and visually appealing aesthetic that stands out from traditional fashion spreads. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)