# Alluring Grunge Editorials The Numero Magazine Paris By Night Photoshoot is Rebellious By Jordy E | Published 2013-01-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/numero-magazine-paris-by-night References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/01/paris-by-night-juliana-schurig-by-ellen.html) & [numero-magazine](http://www.numero-magazine.com) The Numero France Paris By Night editorial builds upon photographer Ellen Von Unwerth's penchant for [avant-garde imagery](https://www.trendhunter.com/trends/day-3-capsule-2). Unwerth has been a staple of productions for Grey Magazine, Vogue Italia and Schon Magazine, and she has here delivered a similar brand of high end imagery. Model Juliana Schurig is found clad in [bustiers, sheer tops and knee highs](https://www.trendhunter.com/trends/zhilyova) in Paris By Night. These daring pieces were selected by stylist Samuel Francois who opted to align the ensembles with the gritty street backdrop. Unwerth's [saturated black and white frames](https://www.trendhunter.com/trends/jiyongkim-fw25) were perfectly paired with the apparel as they emphasized the animal print patterns, patent leather and tight, revealing cuts. The cigarette held by Schurig all throughout was similarly central to the French vibe. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Imagery:** The trend of avant-garde imagery in fashion editorials presents disruptive innovation opportunities in photography and fashion styling techniques. - **Gritty Street Fashion:** The trend of combining high-end fashion with gritty street backdrops opens up disruptive innovation opportunities in urban fashion and location-based fashion photography. - **Animal Print Revival:** The revival of animal print patterns in fashion editorials creates disruptive innovation opportunities in textile design, clothing manufacturing, and accessories. ### Where This Applies - **Fashion Photography:** The fashion photography industry can leverage avant-garde imagery trends to explore new creative techniques and push the boundaries of visual storytelling. - **Fashion Styling:** The fashion styling industry can embrace the combination of high-end fashion with gritty street backdrops to create edgy and unique fashion editorials. - **Textile and Fashion Manufacturing:** The textile and fashion manufacturing industry can capitalize on the revival of animal print patterns to develop new fabric designs and incorporate them into clothing and accessory collections. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [All-Black Tonal Minimal Collaborations](https://www.trendhunter.com/trends/blvck-paris-and-uno.md)