# Heroine Haute Couture Numero Korea Captures Sexy Supermodel Jessica Stam By Marissa Liu | Published 2009-09-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/numero-korea-heroine-jessica-stam References: [r1ma.blogspot](http://r1ma.blogspot.com/2009/09/jessica-stam-for-numer-korea-15-by.html) & [numero.kr](http://www.numero.kr/) Canadian supermodel and heroine Jessica Stam graces the cover and the pages of Numero Korea #15. The leggy blond shows off her toned stems in the black and white editorial shot by Mariano Vivanco. Stam is snapped wearing designs by [Dior](https://www.trendhunter.com/trends/dior-2024-campaign), Just Cavalli, Gianfranco Ferre and Christian Louboutin for the [stylish spread](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). In the pictorial labeled 'Heroine' Jessica Stam shows off her svelte model curves with thigh-high hemlines and plunging necklines. **Implications** - With so many products saturating the marketplace, companies must find alternative ways to gain attention from the busy consumer. Using [sexual appeal](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) is a great way to hone in on an innate human desire in order to sell a product. Companies that use this marketing technique will see large returns in the future. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Sex-driven Marketing:** Companies using sexual appeal in their marketing techniques to sell their products could gain more attention from busy consumers. - **Fashion Editorial Shoots:** Magazines and fashion brands could collaborate to produce more editorial shoots with popular models to showcase their designs and gain widespread popularity. - **Thigh-high Hemlines:** More fashion brands and designers could incorporate thigh-high hemlines in their designs to cater to the current trend and consumer demand. ### Sectors Adopting This - **Fashion and Beauty:** Fashion and beauty brands could use sexual appeal in their advertising campaigns to stand out in a crowded market and increase sales. - **Magazine and Publishing:** Magazines could work with popular models and fashion brands to create editorial shoots that showcase the latest trends in fashion and beauty. - **Luxury Fashion:** Luxury fashion brands could incorporate thigh-high hemlines in their designs and make it a new trend in the fashion industry to appeal to their target audience. ## Related on Trend Hunter - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Fashion Legend Barbie Dolls](https://www.trendhunter.com/trends/claudia-schiffer-barbie.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md)