# Androgynous Beehive Hairdos Karl Lagerfeld Shoots Numéro Homme Spring/Summer 2010 By Zoe Badley | Published 2010-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/numero-homme-spring-sumer-2010 References: [designscene.net](http://www.designscene.net/2010/08/karl-lagerfeld-for-numero-homme.html) & [numero-magazine](http://www.numero-magazine.com/) If you're the type of person that was unsure about [male eyeliner](https://www.trendhunter.com/trends/chanels-spring-2025), then the Numéro Homme Spring/Summer 2010 issue may just have you second-guessing even more. Shot by photographer and designer Karl Lagerfeld, this spread is a superb [black-and-white rendition](https://www.trendhunter.com/trends/jiyongkim-fw25) of class. Featured in the Numero Homme Spring/Summer 2010 spread are [fashion models](https://www.trendhunter.com/trends/contemporary-femininity) Freja Beha Erichsen, Baptiste Giabiconi, Heidi Mount and Abbey Lee Kershaw. Be sure to check out the gallery for more androgynous shots. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Androgynous Fashion:** The rise of androgynous fashion, featuring both male and female models, creates a disruptive opportunity for designers to break down gender barriers in clothing and accessories. - **Gender-fluid Beauty:** The trend towards gender-fluid hairstyles and makeup, as seen in the androgynous beehive hairdos featured in the Numéro Homme Spring/Summer 2010 spread, presents an opportunity for beauty brands to expand their target market and create more inclusive products. - **Black and White Photography:** The continued popularity of black and white photography, as showcased by the Karl Lagerfeld-shot Numéro Homme Spring/Summer 2010 spread, presents an opportunity for photographers and fashion brands to create timeless and elegant images that stand out in a saturated visual landscape. ### Industries Being Reshaped - **Fashion:** The androgynous fashion trend and the breaking down of traditional gender barriers in clothing and accessories creates a disruptive opportunity for fashion designers to tap into a more diverse market and create inclusive collections. - **Beauty:** The rise of gender-fluid beauty and the growing popularity of androgynous hairstyles and makeup presents an opportunity for beauty brands to create more inclusive products and attract a wider range of customers. - **Photography:** The continued popularity of black and white photography and its ability to create timeless and elegant images presents an opportunity for photographers to stand out in a crowded visual landscape and create visually striking campaigns for fashion and beauty brands. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)