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# Wildly Contemporary Shoots
The Numero China No. 5 Issue Promotes Killer Spring Gear

By Kamal Musharbash | Published 2011-02-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/numero-china-no-5
References: [asianmodelsblog.blogspot](http://asianmodelsblog.blogspot.com/2011/02/editorial-so-young-kang-grace-gao-in.html) & [numero-magazine](http://www.numero-magazine.com/)

Models So Young Kang and Grace Gao channeled their inner wildness for the Numero China No. 5 editorial in the January/February 2011 issue. Featuring [furs and chains](https://www.trendhunter.com/trends/songs-of-siren), the photoshoot promotes all that is new in the much-anticipated [spring line](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit).

The Numero China No. 5 editorial dubbed 'Double Angel' was photographed by Tiziano Magni. Check out the featured gallery to see this dark and sultry series for yourselves.

**Implications** - Although a lot of fashion styles come from the past, a lot of people are into contemporary styles of the present because they want to fit in with the people around them. Even though people like to stand out, fitting in is an important part of the business world. Businesses should stay on top of current hits and misses if they want to thrive.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 81% | Activity: 57% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Contemporary Fashion:** Opportunity for businesses to create and promote trendy, modern styles that appeal to individuals looking to fit in with the current fashion scene.
- **Spring Fashion Line:** Disruptive innovation opportunity for fashion industry to develop and launch new collections that align with the anticipated spring season trends.
- **Dark and Sultry Shoots:** Potential for businesses to explore and capitalize on the popularity of dark and sultry photography styles in fashion editorials.

### Industries Being Reshaped

- **Fashion:** Fashion industry can utilize contemporary trends to create and market clothing that appeals to individuals seeking to fit in with current styles.
- **Photography:** Opportunity for photographers and fashion magazines to experiment with and incorporate dark and sultry photography styles for captivating editorial shoots.
- **Media & Publishing:** Media and publishing companies can leverage the popularity of contemporary fashion shoots to attract and engage their target audience through visually striking content.

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