# Laid-Back Photo Shoots The Numero China February 2011 Issue Features Relaxed Summertime Looks By Summer Luu | Published 2011-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/numero-china-february-2011 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/01/editorial-follow-me-du-juan-jerry-fu-by-mei-yuan-gui-for-numero-china-5-january-february-2011.html) & [numero-magazine](http://numero-magazine.com) A [stunning set of models](https://www.trendhunter.com/trends/chinese-golden-age-models) were put together in an editorial titled ‘Follow Me’ within the Numero China February 2011 issue, offering readers a look into a relaxing shoot of a [humid getaway](https://www.trendhunter.com/trends/golden-hour-getaway-collection). Starring Du Juan and Jerry Fu, this lengthy spread is put together like a storybook told through images. While they soak up the sun in [laid-back looks](https://www.trendhunter.com/trends/digawel-springsummer-2026), these models within the Numero China February 2011 issue look as though they're glowing in the summer sun, basking in their gorgeous surroundings. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 72% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Relaxed Summertime Looks:** Opportunities for creating comfortable and effortless fashion styles for warm weather occasions. - **Humid Getaway:** Development of travel and tourism experiences that cater to individuals seeking relaxation in hot and humid climates. - **Storybook-like Editorials:** Innovation in photography and visual storytelling techniques to create immersive and narrative-focused fashion spreads. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in designing and producing relaxed and comfortable clothing for summer seasons. - **Hospitality and Tourism:** Opportunities for providing unique and luxurious experiences for individuals seeking relaxation in hot and humid destinations. - **Publishing and Media:** Innovation in editorial content creation and visual storytelling to engage readers and offer immersive experiences. ## Related on Trend Hunter - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)