# Mod Mailroom Editorials The Numero China Back To The Future Photoshoot Displays Packages By Jordy E | Published 2013-04-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/numero-china-back-to-the-future References: [mode.newslicious.net](http://mode.newslicious.net/2013/04/back-to-future-du-juan-by-yin-chao-for.html) & [numero-magazine](http://www.numero-magazine.com/) The Numero China Back To The Future editorial places model Du Juan within a dark mailing room. This seldom seen postage motif comes through stacked boxes marked with stickers, images that one would otherwise find in a courier office. Back To The Future was executed by photographer Yin Chao. Chao made the set appear quite chic with dim lighting, picking up on the backdrop and on Juan in the most subtle of manners. Working alongside Chao was stylist Joseph Carle who juxtaposed the to be sent packages with exceedingly [opulent apparel](https://www.trendhunter.com/trends/contemporary-femininity). Carle did so with shining gold belts, [pleated red dresses](https://www.trendhunter.com/trends/jiyongkim-fw25) and long flowing skirts. When paired with the [high bouffant looks](https://www.trendhunter.com/trends/chinese-golden-age-models) of hair expert Zhinguo He, Juan appeared fit for a gala affair. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Dark Mailing Rooms:** Disruptive Innovation Opportunity: Explore innovative ways to utilize dark mailing rooms, such as transforming them into immersive brand experiences or incorporating augmented reality elements. - **Courier Office Aesthetics:** Disruptive Innovation Opportunity: Develop new ways to incorporate courier office aesthetics into retail spaces, creating a unique and engaging shopping experience. - **Opulent Apparel Packaging:** Disruptive Innovation Opportunity: Design luxurious packaging solutions for high-end apparel brands that elevate the unboxing experience and reinforce brand values of exclusivity and luxury. ### Sectors Adopting This - **Fashion:** Disruptive Innovation Opportunity: Integrate technology into the fashion industry to create interactive and immersive experiences for customers, blurring the lines between physical and digital retail. - **Logistics:** Disruptive Innovation Opportunity: Develop sustainable and efficient shipping practices, including eco-friendly packaging materials and innovative last-mile delivery solutions. - **Luxury Goods:** Disruptive Innovation Opportunity: Leverage technology and creative packaging designs to enhance the luxury unboxing experience, creating a memorable and Instagrammable moment for customers. ## Related on Trend Hunter - [Retro-Futurist Restaurant Interiors](https://www.trendhunter.com/trends/retrofuturist-restaurant.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)