# Couture Hoarding Editorials Meghan Collison Stars in Numero China's #144 Issue By Vasiliki Marapas | Published 2014-11-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/numero-china-44-issue References: [wearesodroee](http://wearesodroee.com/2014/11/04/obsess/) & [numero-magazine](http://www.numero-magazine.com/) Meghan Collison stars in the 'Obsess' editorial for Numero China's #44 issue in November 2014. The feature was lensed by Sofia Sanchez and Mauro Mongiello. The editorial's title refers to Collison's disturbing hoarding behavior. Human hoarding is a compulsive tendency to accumulate food and other items. It usually, but not necessarily, occurs during (real or imagined) periods of shortage, and can often begin in anticipation of large-scale disaster. In Collison's case, her hoarding habit seems to be a mixture of survivalist instinct and an inability to part with [nostalgic items](https://www.trendhunter.com/trends/margherita-maccapani-missoni). The images include Collison on a bed surrounded by [ceramic animal sculptures](https://www.trendhunter.com/trends/a-common-thread); laying on a wicker chair covered in stuffed animals; ad perched on a bathtub brimming with fruit. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Compulsive Hoarding Behavior in Fashion:** Designers can explore clothing that symbolize hoarding behavior or upcycling and repurposing vintage clothing. - **Fashion Photography as a Platform for Mental Health Awareness:** Photographers can use their platform to raise awareness of mental health issues and combat stigma. - **Inclusion and Representation in Fashion:** The fashion industry can promote diversity and representation, showcasing different body types and mental health issues. ### Who This Affects Most - **Fashion and Apparel:** Designers can take inspiration from compulsive hoarding behavior and design clothes that showcase this quirk. - **Photography:** Photographers can use their platform to raise awareness of mental health issues using their craft. - **Mental Health and Wellness:** The fashion industry can help reduce the stigma surrounding mental health and support greater inclusion in the industry ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Curated Homeware Collections](https://www.trendhunter.com/trends/a-common-thread.md)