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# Warped Body Spreads
The Numero #115 August 2010 Editorial is Contorting

By Annie Ho | Published 2010-07-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/numero-115-august-2010
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/07/editorial-parc-monceau.html) & [numero-magazine](http://www.numero-magazine.com/)

The Numéro #115 August 2010 spread is entitled 'Parc Monceau,' and displays [awkward poses](https://www.trendhunter.com/trends/shapes-we-take). Model Anna De Rijk is featured in this editorial bending and twisting her body into difficult positions.

Shot by photographer Yelena Yemchuk and styled by Samuel François, the Numéro #115 August 2010 spread plays up [summer dresses](https://www.trendhunter.com/trends/wild-rose-sparrow). This editorial will also have you wishing that you could be just as flexible as Anna De Rijk.

**Implications** - But even if you're not, Yelena Yemchuk does a fantastic job of capturing Anna De Rijk in natural state of splendor and sex appeal that it is easy for the viewer to lose themselves in this [highly stylized and classy shoot](https://www.trendhunter.com/trends/jiyongkim-fw25).

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 82% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Contortionist Fashion:** The trend of featuring models in contorted poses in fashion editorials allow for innovative showcasing of clothing designs.
- **Flexibility-driven Advertising:** Brands can utilize images of flexible models in advertising campaigns to appeal to consumers' desires to be adaptable and versatile.
- **Body-positive Art Direction:** Encouraging models to pose in unconventional and flexible positions promotes a body-positive message to consumers.

### Where This Applies

- **Fashion:** The fashion industry can elevate its creative direction by incorporating contortionist poses in photo shoots and advertising campaigns.
- **Advertising:** Brands across various industries can use flexible models to appeal to the desire for versatility, opening up opportunities for unique ad campaigns.
- **Media:** Media outlets can promote a body-positive message by featuring unconventional poses and celebrating the versatility of the human body.

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