# Thermo-Reactive Vibrant Apparel Number 00 and LOTTO's New Range is Inspired by Italian Culture By Amy Duong | Published 2018-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/numero-00 References: [highsnobiety](https://www.highsnobiety.com/p/numero-00-lotto-collaboration-ss19/) & [numero00](https://www.numero00.com/) Italian streetwear imprint Numero 00 works in collaboration with sportswear brand LOTTO on a collection comprised of both clothing and footwear options. The duo draws inspiration from Italian culture and their admiration for soccer and the blue sea. The apparel selection boasts [sporty structures](https://www.trendhunter.com/trends/umbro-4) to honor LOTTO's heritage and incorporates streetwear elements through the details. Some details include pinstripe infusion and a plethora of logo placements throughout the pieces. The series of apparel features pieces such as lightweight outerwear, hoodies, tees, joggers, [leather sneakers](https://www.trendhunter.com/trends/one-block-down-2), and the highlighting set of a thermo-reactive jacket and bottoms. The set is complete in a bright orange and blue color palette, purposely selected to reference the Mediterranean sea. Other notable hues that decorate the range include red, white, and black. The collaborative Numbero 00 x LOTTO Spring/Summer 2019 collection is now available for preorder online at Numbero 00 before being launched on December 18th. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Sportswear-streetwear Fusion:** There is an opportunity for athletic brands to collaborate with streetwear brands to create unique apparel collections that combine both styles and target a wider audience. - **Thermo-reactive Apparel:** The use of thermo-reactive materials in apparel is a chance for brands to create innovative and eye-catching designs that change with temperature. - **Culture-inspired Apparel:** Drawing inspiration from cultural references is a way for brands to create collections that resonate with their target audience. ### Who This Affects Most - **Fashion:** Collaborations between different fashion brands can create unique apparel collections that target a wider audience and bring in new customers. - **Athletic Wear:** The fusion of sportswear and streetwear styles can create a new market segment for athletic brands to target. - **Textile Manufacturing:** The use of thermo-reactive materials in apparel creates opportunities for textile manufacturers to innovate and develop new specialized fabrics. ## Related on Trend Hunter - [Italian-Inspired Football Fashion](https://www.trendhunter.com/trends/art-of-football-2.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Performance Training Apparel](https://www.trendhunter.com/trends/venezia-fc-x-nocta-2526.md) - [Sneaker-Inspired Dynamic Apparel](https://www.trendhunter.com/trends/one-block-down-2.md) - [Card Game Playful Apparel](https://www.trendhunter.com/trends/wind-and-sea-x-uno.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md)