# Gourmet Freeze-Dried Pet Food The Nulo Freeze-Dried Raw Range is Infused with Probiotic Nutrients By Jana Pijak | Published 2019-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nulo-freezedried References: [nulo](https://www.nulo.com/our-food/dog-food/freestyle-freeze-dried-raw-beef-recipe-with-apples/) The Nulo Freeze-Dried Raw range consists of five gourmet dog food flavors that are an alternative to fresh and frozen varieties of raw food. Known for its nutritious, convenient and wholesome pet food offerings, the brand experiments with bold flavor pairings and includes options that are not only tasty for pets but also nutritious. The Nulo Freeze-Dried Raw range includes options like beef with apples, duck with pears, lamb with raspberries, salmon and turkey with strawberries and turkey with cranberries. Each box of the [freeze-dried dog food](https://www.trendhunter.com/trends/stella-and-chewys-1) also includes GanedenBC³⁰ probiotics, ensuring all the nutrients needed for pets to have a balanced diet at any age. In addition to its [freeze-dried raw food](https://www.trendhunter.com/trends/freezedried-raw-dog-food) offerings, Nulo also produces [free-from dog kibble](https://www.trendhunter.com/trends/redbarn-1), health-focused dog treats and wholesome recipes for cats. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Gourmet Pet Food:** Disruptive innovation opportunity: Developing new and unique flavor pairings in gourmet pet food to cater to the growing demand for high-quality, nutritious options. - **Freeze-dried Pet Food:** Disruptive innovation opportunity: Creating freeze-dried pet food options infused with probiotic nutrients to provide a convenient and nutritionally balanced diet for pets. - **Probiotic Pet Food:** Disruptive innovation opportunity: Incorporating probiotics in pet food products to support digestive health and overall well-being in pets. ### Industries Being Reshaped - **Pet Food Manufacturing:** Disruptive innovation opportunity: Investing in research and development to produce innovative pet food options that meet the evolving demands of pet owners. - **Pet Treats and Snacks:** Disruptive innovation opportunity: Creating unique and healthy pet treats infused with premium ingredients to cater to health-conscious pet owners. - **Pet Wellness Industry:** Disruptive innovation opportunity: Developing products that promote pet wellness, such as incorporating probiotics in pet food to support their overall health and vitality. ## Related on Trend Hunter - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [Functional Nutrition Dog Foods](https://www.trendhunter.com/trends/freezedried-nuggets.md) - [Soft Chew Dog Supplements](https://www.trendhunter.com/trends/wellness-supplements-for-dogs.md) - [Freeze-Dried Raw Foods](https://www.trendhunter.com/trends/vital-essentials.md) - [Human-Grade Air-Dried Dog Foods](https://www.trendhunter.com/trends/full-moon-pure-protein.md) - [Gently Cooked Cat Meals](https://www.trendhunter.com/trends/gently-cooked-meals-for-cats.md) - [Hybrid Dog Food Mixes](https://www.trendhunter.com/trends/rawmix50.md) - [Freeze-Dried Dog Meals](https://www.trendhunter.com/trends/kibble-in-the-raw.md) - [Shelf-Stable Raw Pet Foods](https://www.trendhunter.com/trends/red-dog-blue-kat.md)