# Artful Toronto-Themed Sneakers Nike Created a Tribute Sneaker for the Nuit Blanche Toronto Show By Riley von Niessen | Published 2016-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nuit-blanche-toronto References: [highsnobiety](http://www.highsnobiety.com/2016/09/28/nike-air-max-90-laser-etched/) & [nike](http://www.nike.com/) An annual, city-wide event that's open to the public, Nuit Blanche Toronto is one of the northern city's most anticipated happenings each year. Spanning from sunrise to sunset on the 1st of October, it gives locals and visitors the chance to explore parts of the city they don't often venture to check out some of the latest and greatest in contemporary artwork. In order to commemorate this, [Nike](https://www.trendhunter.com/trends/air-max-rk61) released a new [Air Max 90](https://www.trendhunter.com/trends/thunderstorm-colorway) that features a collage of Canadian-themed illustrations. Other embellishments include gold-tipped shoelaces and a plate of the same tone that lavishly reads "Toronto." In addition, the city's area code is featured near the top of the upper. In order to keep the release exclusive to those who'll be celebrating Nuit Blanche Toronto, the sneakers will only be available from the recently opened [Nordstrom](https://www.trendhunter.com/trends/nike-running-the-corner) in the Eaton Centre. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **City-themed Sneakers:** Disruptive innovation opportunity: Collaborate with local artists to create sneakers that pay tribute to different cities, generating excitement and exclusivity for sneaker enthusiasts. - **Limited Edition Releases:** Disruptive innovation opportunity: Create limited edition sneaker releases tied to specific events or locations, appealing to collectors and creating a sense of urgency to purchase. - **Collaborative Artwork:** Disruptive innovation opportunity: Partner with artists to create collaborative artwork for sneakers, combining fashion and art to attract a broader audience. ### Who This Affects Most - **Footwear Industry:** Disruptive innovation opportunity: Incorporate artistic elements and collaborations into footwear designs to attract a diverse range of consumers. - **Fashion Industry:** Disruptive innovation opportunity: Integrate limited edition and city-themed releases into fashion collections, creating buzz and attracting fashion enthusiasts. - **Art Industry:** Disruptive innovation opportunity: Explore collaborations with fashion brands to showcase artwork on new platforms like sneakers, merging art and commerce. ## Related on Trend Hunter - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Gradient Tonal Limited Sneakers](https://www.trendhunter.com/trends/lorenzog-2.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md)