# New York-Themed Frozen Treats Nuii New York Cookies & Cream is Arriving in the UK By Michael Hemsworth | Published 2022-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nuii-new-york-cookies-cream References: [foodbev](https://www.foodbev.com/news/froneri-adds-new-flavour-to-nuii-ice-cream-range/)  The [Nuii New](https://www.trendhunter.com/trends/milk-chocolate-italian-roasted-hazelnut) York Cookies & Cream ice cream sticks are the latest addition to the brand's lineup of themed frozen treats that will provide consumers with a taste of the Big Apple in an easy way. The ice cream treat features a high-quality flavor profile that is achieved with premium ingredients and will be right at home within the brand's existing lineup of flavors. The treat is being launched at [Tesco](https://www.trendhunter.com/trends/extrme-ice-cream), Asda, [Sainsbury's](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams) and Co-op locations in the UK in boxes of three at a price point of £3.90. Brand Manager Jelena Aleksic commented on the new Nuii New York Cookies & Cream ice cream sticks saying, "Whilst developing the New York cookies & cream, it proved to be a successful product concept appreciated by top connoisseurs around the world…The new product marries two much-loved sweet treats and the iconic flavours of New York.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 13% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Themed Frozen Treats:** There is an opportunity for companies to create unique and high-quality themed frozen treats that offer a taste of different regions or cultures. - **Premium Ingredients:** Using premium ingredients to create unique and high-quality flavors of frozen treats can be a key differentiator in the market. - **Regional Flavors:** There is an opportunity to incorporate unique and authentic regional flavors into frozen treats, offering consumers a taste of different regions or cultures. ### Industries Being Reshaped - **Food and Beverage:** Opportunities exist for food and beverage companies to create and market themed frozen treats using premium and unique ingredients. - **Tourism and Travel:** Frozen treat companies can partner with tourism and travel companies to create destination-specific treats using locally-sourced ingredients to offer tourists a unique taste of the region. - **Retail:** Retailers can stock unique and high-quality themed frozen treats to differentiate themselves from competitors and offer consumers a unique and premium experience. ## Related on Trend Hunter - [Italy-Sourced Ice Cream Bars](https://www.trendhunter.com/trends/milk-chocolate-italian-roasted-hazelnut.md) - [Regional Ingredient Ice Creams](https://www.trendhunter.com/trends/nuii-ice-cream.md) - [Pistachio Peninsula-Inspired Ice Creams](https://www.trendhunter.com/trends/nuii-cream-anatolian-pistachio.md) - [Artisan-Quality Ice Cream Treats](https://www.trendhunter.com/trends/premium-ice-cream-sticks.md) - [Cookie Cone Frozen Treats](https://www.trendhunter.com/trends/extrme-ice-cream.md) - [Cost-Conscious Frozen Treats](https://www.trendhunter.com/trends/summer-edition-ice-creams.md) - [Canada-Inspired Ice Creams](https://www.trendhunter.com/trends/nuii-peanut-butter-canadian-maple-syrup.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md)