Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This American Nueva Ford Escape 2013 Ad is in Spanish

 - Jul 9, 2012
References: youtube & fastcocreate
The airing of the Nueva Ford Escape 2013 ad during the NBA Finals surely confused many of its viewers -- the commercial was in Spanish accompanied by English subtitles.

The fact that a foreign language ad was broadcasted on such a large network and during such a popular sporting event is a testament to the changing demographics of America. It turns out that one in six people identify themselves as Hispanic, which is the quickest growing demographic in the country. Marketers will have to (or are starting to) take this into account, meaning that potentially, America will see the rise of other foreign-narrated commercials on TV.

Most people are aware of the melting pot concept that sees North America as becoming increasingly multi-cultured, so the production of an ad like this is logically inevitable. While it seems the phenomenon has slipped under the radar, the broadcasted spot certainly forces it right under one's nose.