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# Cultural Political Campaigns
Hillary Clinton's 'Nuestra Historia' Ad Acknowledges Hispanic Voters

By Jana Pijak | Published 2016-07-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/nuestra-historia
References: [washingtonpost](https://www.washingtonpost.com/video/politics/hillary-clinton-nuestra-historia--campaign-2016/2016/06/24/86fd1644-3a40-11e6-af02-1df55f0c77ff_video.html)

Hillary Clinton's heartwarming 'Nuestra Historia' ad celebrates America's diversity while spotlighting Hispanic voters and their impact on the nation as a whole. Launched as a response to Donald Trump's offensive and derogatory statements, Clinton's first Spanish-speaking ad follows different Hispanic voters who share stories about their life in America -- from their family history and army service to the positive changes they have made in their community while in the United States.

Recognizing that America's multicultural makeup is a result of immigration, Hillary Clinton disputes the views of her [Republican](https://www.trendhunter.com/trends/amusemints-election-collection) opponent in her latest political campaign while empowering and celebrating Hispanic voters.

In addition to targeting Hispanic boomers who immigrated to the United States at a young age, this ad will also appeal to Millennial audiences with an interest in [social justice](https://www.trendhunter.com/trends/asian-american-youth-election-campaign) and change.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 3% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What Makes This Trend Stand Out

- **Diversity Celebration:** Promote campaigns that celebrate diversity and empower minority groups.
- **Political Response Ads:** Respond to provocative or offensive political statements through targeted advertising.
- **Millennial Activism:** Engage with millennial audiences through messages of social justice and change.

### Sectors Adopting This

- **Advertising:** Provide advertising services that strategically respond to political events and engage diverse audiences.
- **Political Campaigns:** Develop and manage political campaigns that promote diversity, engage minority groups, and respond to provocative statements.
- **Activism:** Support and enable activism efforts that focus on social justice, inclusivity, and change.

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