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# Blooming Jewelry Boxes
Nue Gallery Competition Winner Creates New Package for Diamonds

By Josh Mears | Published 2012-01-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nue-gallary
References: [thedieline](http://www.thedieline.com/blog/2012/1/27/student-concept-packaging-nue-galley.html) & [cargocollective](http://cargocollective.com/kristyjeandesign#2262052/Nue-Gallery-Packaging)

Nue Gallery had the tricky task of establishing its brand and trying to differentiate it from other jewelry companies, so they turned to students and created a challenge to design the new packaging format. The winner of the Nue Gallery design challenge was Kristy Birtwistle, a graphic design and illustrator from [Victoria University](https://www.trendhunter.com/trends/colour-wash), Australia.

The challenge to create modern, sleek and elegant design for Nue Gallery was met with this geometrical origami-style packaging. The packaging for the design "came from the idea of light refracting off of a diamond, which also gave the package its shape and unique opening mechanism," according to the site.

The design is a pyramid when fully wrapped, but once opened, it blooms to reveal a rather lifelike finger exhibiting the ring.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 45% | Activity: 43% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Geometrical Origami-style Packaging:** The trend of using geometrical origami-style packaging provides an innovative and visually appealing way to showcase products.
- **Light Refraction-inspired Designs:** Designs inspired by the concept of light refracting off a diamond offer a unique and eye-catching packaging solution that stands out in the market.
- **Interactive Packaging Experiences:** Interactive packaging experiences, like the blooming jewelry box, create a memorable and engaging process for customers that can elevate brand perception.

### Sectors Adopting This

- **Jewelry Industry:** The jewelry industry can leverage geometrical origami-style packaging to enhance the presentation of their products, creating a luxurious and modern brand image.
- **Graphic Design Industry:** The graphic design industry has an opportunity to explore light-refraction-inspired designs in packaging, providing unique solutions that captivate consumers.
- **Luxury Goods Industry:** Interactive packaging experiences, like the blooming jewelry box, have the potential to disrupt the luxury goods industry by creating memorable unboxing moments that enhance the overall brand experience.

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