# Complexion-Matching Intimates 'Nudz' Intimate Apparel Aims to Provide Lingerie for All Skin Tones By Katherine Pendrill | Published 2017-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nudz References: [digital.miamilivingmagazine](http://digital.miamilivingmagazine.com/i/737700-kristin-chenoweth/59?m4=) & [thenewnudes](https://www.thenewnudes.com/) Shelia Donaldson and her lingerie startup Nudz Inc. is on a mission to change the way the industry thinks of 'nude' apparel. Instead of a one-size-fits all approach, Donaldson has created a range of beautifully made intimates that can be worn by a wide range of women. As part of a campaign dubbed '#BanishBeige,' Nudz Inc. has released a collection of [complexion-matching undergarments](https://www.trendhunter.com/trends/leighton-denny-nudes-collection) dubbed 'The New Nudes.' This line of [bras and underwear](https://www.trendhunter.com/trends/parade-that-lace) comes in a variety of shades that range from ivory-tinted pearl to rich chocolate. The pieces are also named after 10 well-known celebrities such as Scarlett Johansson and Lupita Nyong’o to make it easier for consumers to identify their perfect match. With a growing demand for more diverse clothing options, The New Nudes makes [intimate apparel](https://www.trendhunter.com/trends/zhilyova) more accessible to women of all ethnicities. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 37% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Complexion-matching Intimates:** Creating lingerie that matches a wide range of skin tones, providing a more inclusive and diverse option for consumers. - **Personalized Undergarments:** Developing undergarments that are designed to match individual skin tones, offering a customized fit and appearance. - **Celebrity-inspired Intimates:** Naming intimate apparel after well-known celebrities to help consumers identify their ideal match, adding a touch of glamour to the shopping experience. ### Who This Affects Most - **Lingerie:** The lingerie industry can embrace the trend of creating complexion-matching intimates, catering to diverse customer needs and preferences. - **Fashion:** Fashion brands can explore the opportunity of offering personalized undergarments that match individual skin tones, providing a more personalized and inclusive clothing experience. - **E-commerce:** E-commerce platforms that focus on intimate apparel can leverage celebrity-inspired naming strategies, creating a more engaging and unique shopping experience for customers. ## Related on Trend Hunter - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Nude-Hued Nail Polishes](https://www.trendhunter.com/trends/leighton-denny-nudes-collection.md)