# Clean Gen Z Bodycare NUDY RUDY Makes Cruelty-Free, Non-Toxic Bath and Body Essentials By Laura McQuarrie | Published 2023-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nudy-rudy References: [wmich.edu](https://wmich.edu/dme/tiktok2022) & [nudyrudy](https://www.nudyrudy.com/collections/all)  NUDY RUDY is an Australian-made bath and body brand targeted at [Gen Z](https://www.trendhunter.com/trends/revolution-skin) and it makes everything from solid bar soaps and body wash to hand cream for a new generation. The cheeky brand gets its name from "a feeling and desire for the purist form of simplicity [...] being NUDY" and it intentionally uses natural, chemical-free, raw and organic ingredients to nourish all skin types. Best-sellers from the brand include the Wasabi Pear Duo Bundle (containing bar soap and hand cream) and the vegan-friendly I Heart Animals Bundle. Value Max Products, NUDY RUDY’s parent brand, reached out to Dr. Scott Cowley, associate professor of marketing at [Western Michigan University](https://www.trendhunter.com/trends/westerninspired-footwear) to get the help of digital marketing students for the brand's debut. For their class, students were assigned to create a TikTok to convey the brand's playful essence and connect with the social media platform's youthful demographic. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 83% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Beauty:** The rise of NUDY RUDY, an Australian-made bath and body brand that offers cruelty-free and non-toxic products for Gen Z, highlights the increasing demand for sustainable beauty products. - **Natural Ingredients:** NUDY RUDY's use of natural, chemical-free, raw, and organic ingredients in their bodycare line reflects the growing trend of consumers seeking clean and transparent beauty options. - **Youthful Marketing:** Value Max Products' collaboration with digital marketing students to create TikToks for NUDY RUDY demonstrates the industry's recognition of the power of youthful marketing strategies to connect with Gen Z consumers. ### Where This Applies - **Beauty and Personal Care:** The success of NUDY RUDY's cruelty-free and non-toxic bodycare products speaks to the disruptive innovation opportunities in the beauty and personal care industry to cater to the rising demand for sustainable and natural alternatives. - **Education:** The collaboration between NUDY RUDY's parent brand and marketing students highlights the potential disruptive innovation opportunities in the education industry to bridge the gap between academia and real-world experiences. - **Social Media:** NUDY RUDY's use of TikTok as a marketing platform signifies disruptive innovation opportunities in the social media industry to effectively target and engage with the Gen Z demographic. ## Related on Trend Hunter - [Sleek Body-Nourishing Products](https://www.trendhunter.com/trends/sofia-richie-1.md) - [Gen Alpha Bodycare Brands](https://www.trendhunter.com/trends/allkinds.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Gen Alpha Skincare Brands](https://www.trendhunter.com/trends/gryt.md) - [Luxe Lemon Meringue Skincare](https://www.trendhunter.com/trends/sweet-lemon-skincare.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Unrefined Body Butters](https://www.trendhunter.com/trends/nudesauce.md)