# Backup Moral Compass Apps Nudge for Change Shows You Which Businesses Align with Your Morals By Michael Hines | Published 2017-05-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nudge-for-change References: [nudgeforchange](https://nudgeforchange.com/) & [nudgeforchange](https://nudgeforchange.com/) Nudge for Change is a new app described by its creators as "the backup for your moral compass." The app alerts you when you visit a business that doesn't agree with your morals. For example, if you care about the environment and step inside a restaurant with a poor environmental record Nudge for Change will tell you. The app provides a brief blurb along with a numbered score out of 10. The app will then suggest alternatives nearby that are more in line with your worldview. Data is pulled from a variety of sources, including sites like Glassdoor (worker's rights and treatment), organizations like [GLAAD](https://www.trendhunter.com/trends/catalyst-legend) (LGBT issues) and government agencies like the [EPA](https://www.trendhunter.com/trends/protection-system) (the environment). All told Nudge for Change has data on 250 of the biggest and most-frequented retailers in the U.S., with data split into five categories: worker's rights, women's rights, the environment, racial equality and LGBT equality. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Moral Compass Tracking:** Businesses can create an innovative moral standard and tracking system within their organization to ensure they align with customers’ values. - **Personalized Recommendations:** Companies can use personalized recommendation algorithms to offer customers new products and services that align with their values. - **Third-party Data Integration:** Integrating third-party data sources into an organization's decision-making process can provide valuable insights that improve business practices and help companies align more closely with social values. ### Industries Being Reshaped - **Retail:** Retailers can use Nudge for Change as a guide for improving their business practices and offering customers alternative options that align with their values. - **Hospitality:** Hotels and restaurants can use the Nudge for Change concept to track and improve environmental and social practices that align with customers' values. - **Technology:** Technology companies can develop moral standard tracking systems and integrate third-party data sources to ensure their platforms align with user values. ## Related on Trend Hunter - [Boycott-Supporting Phone Apps](https://www.trendhunter.com/trends/buycott.md) - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Palestine-Supporting Ethical Apps](https://www.trendhunter.com/trends/no-thanks.md) - [AI Behavioural Change Apps](https://www.trendhunter.com/trends/behavioural-change.md) - [Pocket Concierge Apps](https://www.trendhunter.com/trends/pocket-concierge.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Obesity-Tackling Government Apps](https://www.trendhunter.com/trends/government-app.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md)