# Spreadable Coffee Butters 'nudge.' is the World's First Nut-Free, Chocolate-Free Coffee Butter By Laura McQuarrie | Published 2019-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nudge-coffee-butter References: [wideopeneats](https://www.wideopeneats.com/nudge-coffee-butter/) & [businesswire](https://www.businesswire.com/news/home/20190422005327/en) nudge. Coffee Butter boasts a unique formula that is [spreadable, yet made without nuts](https://www.trendhunter.com/trends/all-things-butter-spreadable) or chocolate, and a single serving 20 whole coffee beans to share 40 milligrams of caffeine—roughly a half of a cup of coffee. The [spreadable coffee product](https://www.trendhunter.com/trends/no-normal) is offered in unique flavors to challenge the [nut butter category](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread), including Italian Espresso Roast, Columbian Origin and Brazilian Origin. While the latter two flavors are branded as being ideal for being paired with a bagel, the Italian Espresso Roast is marketed as a perfect companion for fresh fruit. As the world's first coffee butter, the Brazilian Origin flavor of nudge. Coffee Butter won the Specialty Coffee Association’s Best New Product award in the food category at the Specialty Coffee Expo. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spreadable Coffee Products:** Creating unique coffee spreads with added caffeine could revolutionize breakfast foods and provide new opportunities in the coffee industry. - **Plant-based Nut Alternatives:** As consumers look for allergy-friendly options, the development of non-nut plant-based spreads and butters presents opportunities to meet customer demand and fill the gap in the market. - **Functional Food Pairing:** Innovative flavor combinations that pair with different foods could make breakfast more interesting with coffee spreads becoming an attractive alternative to traditional spreads. ### Industries Being Reshaped - **Food & Beverage:** The development of new breakfast spreads is an opportunity for food and beverage manufacturers to diversify their products and attract new customers. - **Coffee:** Innovative coffee products such as spreadable coffee butters can help coffee companies expand into different markets and bring a new dimension to their brand. - **Allergy-free Foods:** As nut allergies become more common and widespread, products such as nudge. Coffee Butter has an opportunity to capture a new market by offering an allergy-free alternative to traditional nut butters. ## Related on Trend Hunter - [Flavor-First Premium Coffee](https://www.trendhunter.com/trends/kraft-caf-barista.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Adaptogenic Nut Butters](https://www.trendhunter.com/trends/adaptogenic-nut-butter.md) - [THC-Infused Chocolate Hazelnut Spreads](https://www.trendhunter.com/trends/thcinfused-chocolate-hazelnut-spread.md) - [Coconut-Based Spreads](https://www.trendhunter.com/trends/coconut-based-spread.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md) - [THC-Infused Nut Butters](https://www.trendhunter.com/trends/numb-nuts.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md)