# Lash Treatment Mascaras The Nudestix Lash Lengthening Mascara Boosts Length & Thickness in 60 Days By Laura McQuarrie | Published 2021-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nudestix-lash-lengthening-mascara References: [newbeauty](https://www.newbeauty.com/best-new-makeup-products-may-2021/3) & [nudestix](https://www.nudestix.com/products/lash-lengthening-mascara) The [Nudestix](https://www.trendhunter.com/trends/nude-glow-peptide-serum) Lash Lengthening Mascara joins the brand's range of cruelty-free, vegan products to create fresh-faced looks that enhance natural beauty and it boasts a revolutionary formula. The lengthening and volumizing mascara includes a [lash growth treatment](https://www.trendhunter.com/trends/renewing-lash-serum) that helps to make lashes 11% longer and 15% thicker in a matter of 60 days. Thanks to the lash treatment in the product, the 4% Tri-Peptide Booster Complex is said to "[extends] the physiological growth phase," all the while creating results that [never flake or clump](https://www.trendhunter.com/trends/wrap-lash-mascara). The rich black mascara mimics the texture of natural lashes with a blend of plant waxes so that individual lashes are coated in a way that leaves them feeling flexible rather than dry, sticky or rigid. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 19% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-based Mascara:** Companies can explore the use of natural plant waxes to create plant-based mascaras with natural textures. - **Lash Growth Treatments:** Developing mascaras with lash growth treatments can provide users with an added benefit that goes beyond simple styling. - **Multifunctional Makeup:** Cosmetics companies can focus on creating multipurpose makeup products, such as mascaras that can both lengthen lashes and promote lash growth. ### Industries Being Reshaped - **Cosmetics:** Cosmetics companies can use the concept of the lash growth treatment to formulate innovative new mascara products. - **Natural Beauty:** Natural beauty companies can develop plant-based mascaras with natural textures and lash growth properties. - **Personal Care:** Personal care companies can cater to both styling and health benefits by developing makeup products that promote the growth of lashes. ## Related on Trend Hunter - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Follicle-Fortifying Lash Serums](https://www.trendhunter.com/trends/lash-follicle-fortifying-serum.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Vegan False Lashes](https://www.trendhunter.com/trends/nyx-jumbo-lash.md)