# Nude Nuclear Protests ‘The Environmentals' Stage Clothes-Free Activism Contest By Doug Gordon | Published 2009-02-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/nude-protesting-using-nudity-to-protest-nuclear-power References: [blog.wired](http://blog.wired.com/defense/2009/02/the-anti-nuke-b.html) & [remyc](http://www.remyc.com/TE/TE_splash.html) In a world full of unusual contests, this one is definitely an attention-grabber. A group called ‘The Environmentals’ decided to hold a [contest for best nude](https://www.trendhunter.com/trends/full-bush-summer) nuclear protest photo. I know this seems a little weird and arbitrary, but the group did this in response to the Russian Miss Atom contest. The Russian Miss Atom contest selects, in [beauty-pageant fashion](https://www.trendhunter.com/trends/the-ordinary-x-uncommon), contestants who will go on to be spokesmodels for nuclear power. So far, the counter-contest from The Environmentals has garnered little support--there are only seven entries to date--but the idea is to show that the use of sex to promote [nuclear energy](https://www.trendhunter.com/trends/nuclear-disaster-map) is ridiculous. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Nude Activism:** Disruptive innovation opportunity: Explore new ways of using nudity as a form of protest to challenge societal norms and draw attention to important causes. - **Counter-contests:** Disruptive innovation opportunity: Create alternative contests or competitions that challenge existing norms and promote social and environmental consciousness. - **Ethical Spokesmodels:** Disruptive innovation opportunity: Advocate for the use of spokesmodels who align with sustainability and ethical values, rather than using sex appeal to promote potentially harmful industries like nuclear power. ### Who This Affects Most - **Activism:** Disruptive innovation opportunity: Develop innovative platforms or campaigns that empower activists to raise awareness and advocate for social or environmental change in unconventional ways. - **Contest Organizing:** Disruptive innovation opportunity: Create contest platforms and events that prioritize social responsibility and encourage participation based on principles of sustainability and ethics. - **Marketing and Advertising:** Disruptive innovation opportunity: Transform traditional marketing and advertising practices by promoting values-driven campaigns that challenge outdated strategies and foster genuine engagement with consumers. ## Related on Trend Hunter - [STEM-Focused Writing Contests](https://www.trendhunter.com/trends/power-to-explore.md) - [AI Beauty Pageants](https://www.trendhunter.com/trends/miss-ai.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Staycation Whiskey Competitions](https://www.trendhunter.com/trends/naked-malt.md) - [Nude-Friendly Hiking Trails](https://www.trendhunter.com/trends/nude-friendly-hiking.md) - [Cheeky Non-Alcoholic Cocktail Events](https://www.trendhunter.com/trends/no-fun-cocktail.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md)