# Healthy Popcorn Snack Brands The Nude Popcorn Company is a New UK Snack Brand By Rebecca Byers | Published 2016-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nude-popcorn-company References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/the-nude-popcorn-company.html) The [Nude Popcorn Company](https://www.trendhunter.com/trends/nude-skinny-margarita-mixers) is a recently launched snack brand from Tyrrells that is expected to hit the shelves of [Sainsbury's](https://www.trendhunter.com/trends/butterkist-caramelised-biscuit) in 2016. The new popcorn snack brand boasts a vibrant color palette and overall easily approachable branding experience that is sure to resonate with discerning [Millennial](https://www.trendhunter.com/trends/little-moons-x-candy-kittens) consumers. Unique touches such as a bespoke font for the Nude Popcorn Company logo make the product appear fresh and different. The messaging strategy of the brightly hued packaging is one that emphasizes youth and communicates health, with the tagline being "With Nothing to Hide." The Nude Popcorn Company snacks do not contain gluten and are low calorie in an effort to appeal to young, health-conscious female consumers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vibrant Branding:** Incorporating a vibrant color palette and easily approachable branding experience can attract discerning Millennial consumers. - **Youthful Messaging:** Emphasizing youth and health in messaging can resonate with young, health-conscious female consumers. - **Gluten-free and Low-calorie Snacks:** Creating gluten-free and low-calorie snacks can appeal to health-conscious consumers. ### Sectors Adopting This - **Snack Food:** The snack food industry can explore vibrant branding and youthful messaging to attract Millennial and health-conscious consumers. - **Food Packaging:** The food packaging industry can develop innovative packaging designs that incorporate vibrant colors and communicate health and youthfulness. - **Healthy Food:** The healthy food industry can focus on creating gluten-free and low-calorie snacks to cater to the growing demand for health-conscious options. ## Related on Trend Hunter - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md) - [Globally Inspired Plant-Based Popcorn](https://www.trendhunter.com/trends/popcornaa.md) - [Protein-Heavy Popcorns](https://www.trendhunter.com/trends/pro-protein-popcorn.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Colorful Premium Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-rainbow-sweet-salt.md) - [Lifestyle-Conscious Popcorn Snacks](https://www.trendhunter.com/trends/proper-snacks-propercorn.md)